Regional Web Strategy Lead — EMEA/MX/CAN Growth

Samsara; Atlanta (GA); Remote; USD 140,000 - 180,000; Full time

Job summary

Samsara is seeking a Sr. Regional Web Strategy Manager to own the strategy, roadmap, and performance of regional websites across MX, CAN, and EMEA, with new locales as we expand.

You will partner with Brand, Content, Product Marketing, Growth, and Web Engineering to shape experiences and set operating models for international publishing. You will define success metrics, lead a regional experimentation program, and mentor teams while aligning initiatives with regional pipeline goals and growth

Qualifications

• 5+ years in web product management with regional scope.
• Experience localizing sites for multiple international markets.
• Proven web experimentation program leadership.
• Fluency with analytics and CRO tools.
• Strong international SEO considerations.
• Experience collaborating with engineering on a modern web stack.
• Executive communication and stakeholder management.
• Experience building AI workflows for web processes.

Responsibilities

• Own regional website strategy and roadmap across markets, aligning to pipeline and awareness goals.
• Define success metrics, targets, and reporting for regional web performance.
• Partner with cross-functional pods to set direction and unblock delivery.
• Build and run the regional experimentation program (CRO and personalization).
• Collaborate on content marketing to drive SEO and AI initiatives.
• Identify AI use cases and deploy agents to improve site management.
• Lead high-complexity regional web initiatives from concept to launch.
• Communicate progress to marketing leadership with actionable recommendations.
• Elevate capabilities of the wider web and regional marketing teams.

Skills

Web product management

International markets experience

Web analytics

A/B testing

Technical SEO

CMS collaboration

Executive communication

Cross-functional influence

AI workflows

Tools

Google Analytics

Mixpanel

Tableau

A/B testing platform

Job description

Samsara is seeking a Sr. Regional Web Strategy Manager to own the strategy, roadmap, and performance of regional websites across MX, CAN, and EMEA, with new locales as we expand.

You will partner with Brand, Content, Product Marketing, Growth, and Web Engineering to shape experiences and set operating models for international publishing. You will define success metrics, lead a regional experimentation program, and mentor teams while aligning initiatives with regional pipeline goals and growth