Regional Web Strategy Lead (EMEA, MX, CAN)

Samsara; Seattle (WA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Samsara is a leader in the Connected Operations Cloud, enabling data-driven improvements across physical operations. The Sr. Regional Web Strategy Manager will own regional websites for MX, CAN, and EMEA, defining experiences, roadmaps, and success metrics with cross-functional teams.

The role focuses on localization, experimentation, AI-enabled processes, and performance reporting to leadership. It offers flexible working options and opportunities to influence digital strategy across global

Qualifications

• 5+ years in web product management, including ownership of a high-traffic marketing site roadmap.
• Experience owning web experiences in multiple international markets with in-market localization.
• Track record of running a web experimentation program with measurement of results.
• Working knowledge of web analytics and experimentation tools and ability to build measurement structures.
• Technical SEO and AEO foundations with international considerations.
• Experience collaborating with engineering on modern web stack and release processes.
• Executive communication skills to justify regional web strategy to leadership.
• Proven ability to influence across functions and geographies without direct authority.

Responsibilities

• Own the strategy and roadmap for Samsara's regional websites across MX, CAN, and EMEA.
• Define success metrics, targets, and reporting for regional web performance.
• Lead cross-functional pods of designers, engineers, content strategists, and regional marketers.
• Build and run the regional site experimentation program (CRO, testing, personalization).
• Drive content marketing alignment for SEO and AEO in regional contexts.
• Identify AI use cases and deploy agents to regional site product management.
• Lead complex regional initiatives, site architecture changes, launches, and post-launch measurement.
• Communicate progress to marketing leadership and regional stakeholders with actionable insights.
• Mentor ICs and share learnings to raise regional web capabilities.

Skills

Web product management

International markets

Experimentation program

Web analytics

SEO basics

Tools

Google Analytics

Mixpanel

Tableau

Job description

Samsara is a leader in the Connected Operations Cloud, enabling data-driven improvements across physical operations. The Sr. Regional Web Strategy Manager will own regional websites for MX, CAN, and EMEA, defining experiences, roadmaps, and success metrics with cross-functional teams.

The role focuses on localization, experimentation, AI-enabled processes, and performance reporting to leadership. It offers flexible working options and opportunities to influence digital strategy across global