Regional Social Media Manager

Ed Morse Automotive Group; Delray Beach (FL); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

401K with matching

Health benefits

Travel opportunities

Employee discounts

Job summary

Ed Morse Automotive Group is seeking a Marketing Manager to lead the social media strategy across its dealership network. The role involves creating engaging content, coordinating with dealership teams, and traveling to capture authentic material from various locations.

The ideal candidate will be an adept strategist and storyteller with a passion for automotive brands and a proven track record in social media marketing.

Qualifications

• 5+ years of marketing experience.
• Automotive marketing experience preferred.
• Knowledge of Harley-Davidson products sold by the dealership.

Responsibilities

• Develop and execute the social media strategy across multiple dealership brands and platforms.
• Manage daily publishing, community engagement, and content calendars for multiple social media accounts.
• Travel daily to dealerships throughout the region to capture photo and video content.
• Travel monthly to out-of-state dealership locations, manufacturer events, and company initiatives.
• Produce high-quality short-form video content for Instagram Reels, TikTok, Facebook, YouTube Shorts, and emerging platforms.
• Collaborate with dealership marketing teams, general managers, sales managers, and manufacturer representatives to identify content opportunities.
• Lead social campaigns supporting vehicle launches, sales events, community initiatives, sponsorships, and dealership milestones.
• Coach dealership personnel on best practices for social media content and brand storytelling.
• Monitor social media trends and platform updates to keep content fresh and engaging.
• Track performance metrics, prepare monthly reports, and adjust strategy based on analytics.
• Ensure content aligns with brand standards, manufacturer guidelines, and compliance requirements.

Skills

Marketing experience

Job description

Ed Morse Automotive Group is seeking a Marketing Manager to lead the social media strategy across its dealership network. The role involves creating engaging content, coordinating with dealership teams, and traveling to capture authentic material from various locations.

The ideal candidate will be an adept strategist and storyteller with a passion for automotive brands and a proven track record in social media marketing.