Social Media Manager

Ed Morse Automotive Group; Delray Beach (FL); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

401K with matching

Health benefits

Travel opportunities

Employee discounts

Job summary

Ed Morse Automotive Group is seeking a Marketing Manager to lead the social media strategy across its dealership network. The role involves creating engaging content, coordinating with dealership teams, and traveling to capture authentic material from various locations.

The ideal candidate will be an adept strategist and storyteller with a passion for automotive brands and a proven track record in social media marketing.

Qualifications

• 5+ years of marketing experience.
• Automotive marketing experience preferred.
• Knowledge of Harley-Davidson products sold by the dealership.

Responsibilities

• Develop and execute the social media strategy across multiple dealership brands and platforms.
• Manage daily publishing, community engagement, and content calendars for multiple social media accounts.
• Travel daily to dealerships throughout the region to capture photo and video content.
• Travel monthly to out-of-state dealership locations, manufacturer events, and company initiatives.
• Produce high-quality short-form video content for Instagram Reels, TikTok, Facebook, YouTube Shorts, and emerging platforms.
• Collaborate with dealership marketing teams, general managers, sales managers, and manufacturer representatives to identify content opportunities.
• Lead social campaigns supporting vehicle launches, sales events, community initiatives, sponsorships, and dealership milestones.
• Coach dealership personnel on best practices for social media content and brand storytelling.
• Monitor social media trends and platform updates to keep content fresh and engaging.
• Track performance metrics, prepare monthly reports, and adjust strategy based on analytics.
• Ensure content aligns with brand standards, manufacturer guidelines, and compliance requirements.

Skills

Marketing experience

Job description

Marketing Manager

Accelerate your career with Ed Morse Automotive Group! With 80+ years of industry experience, we provide excellent service to our customers and team members. Our expanding automotive group spans across FL, TX, OK, MO, MT, IL, IA, CO, and AZ with over 60 + locations, representing 40+ automotive, powersports, and motorcycle brands. Join a family-oriented company that values personal and professional growth.

We are currently seeking a Social Media Manager to join our Ed Morse team. Social Media Manager to lead the social media strategy and execution across our dealership network. This role is responsible for managing multiple dealership social media accounts, creating engaging content, collaborating with dealership teams, and traveling extensively to capture authentic content that showcases our people, inventory, events, and community involvement. The ideal candidate is equal parts strategist, storyteller, and content creator who thrives in a fast-paced environment and is comfortable spending more time in dealerships than behind a desk.

Responsibilities

• Develop and execute the social media strategy across multiple dealership brands and platforms.


• Manage daily publishing, community engagement, and content calendars for multiple social media accounts.


• Travel daily to dealerships throughout the region to capture photo and video content.


• Travel monthly to out-of-state dealership locations, manufacturer events, and company initiatives.


• Produce high-quality short-form video content for Instagram Reels, TikTok, Facebook, YouTube Shorts, and emerging platforms.


• Collaborate closely with dealership marketing teams, general managers, sales managers, and manufacturer representatives to identify compelling content opportunities.


• Lead social campaigns supporting vehicle launches, sales events, community initiatives, sponsorship,and dealership milestones.


• Coach dealership personnel on best practices for participating in social media content and brand storytelling.


• Monitor social media trends and platform updates to keep content fresh and engaging.


• Track performance metrics, prepare monthly reports, and adjust strategy based on analytics.


• Ensure all content aligns with brand standards, manufacturer guidelines, and compliance requirements.


• Coordinate with paid media, creative, and digital marketing teams to maximize campaign performance.


• Identify opportunities to leverage user-generated content and customer testimonials.


• Assist with live event coverage, including dealership grand openings, charity events, manufacturer events, and community events.


• Consistent growth in engagement and audience across all dealership social channels.


• Increased production of high-quality, authentic content from every dealership.


• Strong collaboration with dealership leadership and marketing teams.


• Timely execution of social campaigns supporting business objectives.


• Creation of a recognizable and consistent social media presence across the Ed Morse Automotive Group while highlighting each dealership's unique personality and local community.


• If needed, you may be asked to perform other duties in the Dealership.

Qualifications

• 5+ years’ marketing experience.
  


• Automotive/Motorcyle Marketing experience preferred
  


• Knowledge and experience with Harley-Davidson products sold by the dealership.
  


• Treat all employees and customers fairly, courteously, and with dignity.
  


• Model superior customer service behavior for all personnel by maintaining positive relationships with customers, employees GM and owner(s).
  


• Be prompt and available for flexible scheduling.
  


• Be honest and fair in all business dealings.
  


• Demonstrate an interest in growing the business.
  


• Focus on quality.
  


• Immediately alert General Manager to mistakes or irregularities.
  


• Normally indoors, however, some outdoor work is required during open houses or other events.

Why Ed Morse?

In addition to a rewarding career, Ed Morse offers our employees the following:

Benefits

• 401K with a 25% match up to 6% of your contribution


• Competitive Health Benefits including: Medical, Dental, Vision, and Telemedicine


• Supplemental Insurance options, Life Insurance, Short Team Disability & Long-Term Disability


• Employee Assistance Program-Short-term counseling on all aspects of life!


• Paid Training and Business travel


• Ongoing Education


• Vacation Pay and Sick Pay


• Six Paid Holidays each calendar year


• Fantastic Employee Purchase Program! – Discounts on vehicles, parts & service


• Employee Referral Program- Get rewarded for working with friends!


• Opportunities in multiple states with over 40+ brands and growing!


• Uncapped Earning Potential

Equal Opportunity Employer