Regional Sales Representative

AML; Michigan; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Company vehicle or auto allowance

Comprehensive health and dental plan

401(k) with company match

Ongoing training and development

Job summary

AML is seeking a high-performance Regional Sales Representative for Western Michigan to drive growth in metalworking fluids and forging lubricants. The role focuses on expanding market share, developing new opportunities, and nurturing existing customer relationships within the forging and metalworking industries.

You will serve as a liaison between customers and internal technical teams. Travel up to 60% is expected as you build strategic account plans, forecast territory growth, and deliver

Qualifications

• Bachelor's degree required; business, engineering, or related technical disciplines preferred.
• Minimum 3 years of industrial sales experience, ideally in metalworking, forging, die casting, or lubricants.
• Strong knowledge of industrial manufacturing environments and ability to manage a sales territory.

Responsibilities

• Drive territory growth by cross-selling into existing accounts and acquiring new business across metalworking and forging sectors.
• Sell AML’s metalworking fluids and forging lubricants.
• Engage key accounts and industry influencers with long-term relationship building.
• Plan territory effectively; forecast sales aligned with company goals.
• Identify prospective clients through research, networking, events, and referrals.
• Conduct regular customer visits and on-site support; provide technical consultations and demonstrations.
• Collaborate with R&D, production, and customer service to ensure excellent service.
• Maintain CRM pipeline, generate proposals, and negotiate contracts to close sales.

Skills

Territory management

Industrial sales

CRM software

Negotiation

Presentation skills

Client relationships

Microsoft Office

Education

Bachelor's degree

Tools

CRM software

Microsoft Excel

PowerPoint

Job description

POSITION OVERVIEW

AML is seeking a high-performance Regional Sales Representative in Western Michigan to drive growth across our metalworking fluids and forging lubricants portfolio. This is a unique opportunity to join a scaling platform with proven products, trusted customer relationships, and the infrastructure to rapidly grow.

This position is responsible for driving sales of our advanced metalworking fluids and forging lubricants within a defined geographic territory. The successful candidate will focus on expanding market share by identifying and developing new business opportunities, nurturing existing customer relationships, and delivering value-added solutions to clients in the forging and metalworking industries. This role will serve as a key link between the customer and internal technical, service, and product development teams.

KEY RESPONSIBILIES:

• Drive territory growth. Promote and grow sales in the region by cross-selling into existing accounts and securing new business across metalworking and forging sectors.
• Sell across two major fluids categories. Promote AML’s metalworking fluids (coolants, cutting oils, rust preventatives, cleaners) and forging lubricants.
• Engage the plant floor. Build and maintain strong, long-term relationships with key accounts, decision-makers, and industry influencers.
• Plan and forecast strategically. Prepare territory plans, prioritize target accounts, and generate sales forecasts aligned with company goals.
• Expand your network. Identify prospective clients through research, networking, industry events, and referrals.
• Stay active and visible. Conduct regular customer visits and on-site job site support to understand client operations and identify opportunities for lubricant application improvements. Provide technical consultation and demonstrations to assist clients in selecting appropriate products based on process requirements,
• Collaborate cross-functionally. Collaborate with internal teams including R&D, production, and customer service to ensure exceptional service delivery. Track customer needs and feedback to communicate market trends to support continuous product improvement.
• Execute a true sales process. Use CRM to maintain pipeline discipline, track activity, report accurately, and stay aligned with weekly/monthly goals. Create detailed proposals and negotiate contracts to close sales.
• Keep a pulse on the market. Monitor competitor activities and market conditions within the metalworking and forging sectors.

QUALIFICATIONS

• Bachelor’s degree required; preferred fields include Business, Communications, Engineering, or related technical disciplines.
• Minimum 3 years of experience in industrial sales, preferably within the metalworking, forging, die casting, or lubricant industries.
• Strong knowledge of industrial manufacturing environments, preferably metalworking and/or forging applications.
• Demonstrated ability to manage a sales territory, meet/exceed revenue targets, and build strategic customer relationships.
• Excellent communication, negotiation, and presentation skills.
• High degree of self-motivation – process-oriented and self-managed.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.
• Willingness to travel extensively throughout the assigned region (up to 60%).

COMPENSATION & BENEFITS:

• Competitive base salary plus uncapped commission
• Company vehicle or auto allowance
• Comprehensive health and dental insurance
• 401(k) with company match
• Ongoing training and professional development opportunities