Regional Sales Manager – Wine & Spirits

Napavalleywineacademy; Greenwich (CT); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company in the fine wine import sector is seeking a Regional Sales Manager to enhance market presence and drive growth. The ideal candidate will have a robust background in distributor management and a proven track record in sales strategy execution. This remote role focuses on building strong relationships and expanding brand visibility across key territories, with a preference for candidates located on the East Coast.

Benefits

Performance-based incentives

Benefits

Qualifications

• 5+ years of experience in regional sales management or distributor management.
• Deep understanding of the three-tier system.

Responsibilities

• Develop and maintain relationships with distributor partners.
• Drive placements and increase market penetration.
• Track and analyze sales performance.

Skills

Negotiation

Relationship Building

Sales Strategy

Job description

Regional Sales Manager - Fine Wine Importer

(Remote – East Coast Preferred, Open to All Applicants)

We are seeking a dynamic Regional Sales Manager with a strong background in distributor management and the three-tier system to drive growth and market presence across key territories. This role is ideal for a results-driven sales professional with experience managing regional markets, building strong distributor relationships, and executing long-term sales strategies.

Key Responsibilities:

1. Distributor Management: Develop and maintain strong relationships with distributor partners to ensure alignment on sales goals, programming, and execution.
2. Market Expansion & Sales Growth: Drive placements, increase market penetration, and expand brand presence within key accounts across the region.
3. Strategic Planning: Develop and implement market-specific sales strategies in collaboration with leadership.
4. Brand Development: Build brands with a long-term vision, ensuring sustainable growth rather than short-term transactions.
5. Account Management: Work closely with on- and off-premise accounts to build brand awareness and maximize sell-through.
6. Sales Reporting & Analysis: Track and analyze sales performance, identify opportunities, and adjust strategies accordingly.
7. Brand & Trade Marketing: Collaborate with internal marketing teams and distributors to execute trade programs and promotional activities.
8. Team Collaboration: Work within an established sales structure that includes a team of Regional Sales Managers, a DTC arm, and market- and channel-specific brokers to align strategies and optimize execution.
9. Travel & Market Work: Conduct regular market visits, participate in trade events, and support distributor sales teams in the field.

Qualifications & Experience:

• 5+ years of experience in regional sales management, distributor management, or similar roles within the wine & spirits industry.
• Deep understanding of the three-tier system and how to navigate distributor networks effectively.
• Strong knowledge of on- and off-premise channels and how to drive business in both sectors.
• Proven ability to develop and execute successful sales strategies in competitive markets.
• Strong negotiation and relationship-building skills.
• Ability to travel regularly within the assigned region.

Preferred Qualifications:

• Experience working with fine wine and/or premium spirits brands.
• Existing relationships with key distributors and accounts on the East Coast.
• Spanish language skills would be a plus but are not required.

This is a remote position, with a preference for candidates based on the East Coast, though qualified applicants from other regions are welcome. Compensation will be commensurate with experience and includes a competitive salary, performance-based incentives, and benefits.