Regional Sales Manager, West (Foodservice)

Basic American Foods; Denver (CO); Remote; USD 125,000 - 135,000; Full time

Job summary

An established industry player is seeking a Regional Sales Manager for a fully remote position. This role focuses on executing strategic sales objectives and leading a dynamic sales team. You will develop and implement strategies to achieve sales targets, build strong relationships with key accounts, and ensure the sales team is well-trained. This position offers a competitive salary and a comprehensive benefits package, including medical, dental, and vision insurance, along with a 401(k) plan. If you are passionate about sales and thrive in a collaborative environment, this opportunity is perfect for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Profit Sharing

Generous Time Off

Life Insurance

Disability Insurance

Adoption Assistance

Scholarship Program for Children

Employee Assistance Program

Qualifications

• 5-7 years of related experience in sales, preferably in food manufacturing.
• Ability to present and influence audiences effectively.

Responsibilities

• Develop strategies to achieve sales volume objectives in the region.
• Train and motivate the sales agency team to meet sales targets.

Skills

Sales Strategy Development

Relationship Building

Foodservice Sales Expertise

Organizational Skills

Communication Skills

Analytical Skills

CRM Proficiency

Team Leadership

Education

Bachelor's Degree

Tools

CRM Software

MS Office

Job description

Regional Sales Manager, West - fully remote

This position is located in our West region, with an ideal candidate working from their home office and already living in a metro area within California, Oregon, Washington, Arizona, or Colorado, within close proximity to a major airport for ease of travel.

The Regional Sales Manager is accountable for executing the strategic sales objectives for the region, with the goal of supporting corporate strategic initiatives, achieving field sales budgets and sales targets, and optimizing sales volume and profitability. The RSM is also responsible for training, managing, motivating, and developing the region sales agency team.

What We Offer to Employees

Phenomenal Benefits: Competitive medical, dental, and vision insurance plans, 401(k) with profit sharing, a generous time off program, life and disability insurance, adoption assistance, a scholarship program for children of employees, and an employee assistance program for you and your family.

Competitive Compensation: The expected base salary for this role is between $125,000-135,000, although a final salary offer is dependent on the candidate's experience level and skill set. In addition to a competitive base salary, this position participates in a sales incentive plan and offers a vehicle reimbursement program.

Key Responsibilities:

• Attain sales volume objectives by developing strategies for the region's sales force, implementing the field sales business plan, analyzing and responding to current market conditions, and accounting for BAF strategic initiatives as they are incorporated into region and field sales plans.
• Develop close working relationships with key operator and distributor accounts through personal sales calls, and participation in association events, shows, and entertainment. Responsible for distribution headquarter support, as aligned within regional geography.
• Communicate customer benefits offered by our foods by ensuring the region's sales team is properly trained and consistently coached using Professional Selling Skills, Consultative Selling, and the Basic American Foods techniques regarding product demonstration and the use of marketing tools. Inherent in the sales process is ensuring that the regional team maintains and updates the CRM with accurate and timely market data and customer activities.
• Achieve region sales call objectives by planning, motivating, and executing with direct/agency Teams to identify and sell key operators throughout the assigned geographic market. Work with agency market leads to ensure company objectives are implemented in agency market plans (playbooks), agency sales teams are trained and equipped to execute BAF initiatives, and sales volume and profitability goals are met.
• Work with and coach sales agency on a regular basis to provide training, business reviews, accountability updates, and regular feedback on sales performance.

We're Looking for Someone With:

• Bachelor's degree (B. A.) from four-year college or university and 5-7 years related experience and/or training, or equivalent combination of education and experience.
• Previous experience working for a food manufacturer is strongly preferred.
• Demonstrated foodservice field sales business expertise, including an ability to build close working relationships with customers, achieve/exceed sales targets, and motivate foodservice sales agencies to achieve set budgets.
• Excellent organizational and communication skills, including the ability to present to and influence audiences of all sizes and levels.
• Deep understanding and ability to communicate the financial implications of food solutions being presented.
• Ability to leverage technology (CRM, MS Office, etc.) and analytical skills to drive business results.
• Ability to travel up to 50% of the time.

Additional Traits That Set You Apart:

• Excellent organizational and follow-up skills
• Self-initiated drive to succeed
• Proven ability to find and successfully develop accounts
• Exceptional communication skills
• A positive, team-first mindset; someone who shows up with humility, genuinely cares about others, and helps build a culture where people feel supported, motivated, and set up to succeed

Who We Are

What makes an amazing meal so great? The people who create them - those in kitchens and dining rooms everywhere who work hard to plan, prepare, and cook every dish to perfection. They're heroes in our eyes, and it's our job to set them up for success. We are proud of our 90-year history, and we credit success to our focus on providing tasty and innovative products to kitchens, cafeterias, and dining rooms throughout America.

What BAF is Like

As a relatively flat organization, you have a voice from your first day, along with opportunities to explore, learn, and develop new skills with challenging and rewarding work. We're focused on your success, both professionally and personally, and we are committed to offering competitive salaries and a comprehensive benefits package. We are a family-owned, family-friendly company that empowers and supports our employees. We live out our company values and expect all team members to do the same.

The sales team drives the company's profitability by using a consultative approach of showcasing our innovative products and helping operators to increase their profitability while also solving their operational issues.

We're looking for a driven, team-oriented sales professional who has a passion for helping operators solve their food problems while successfully accomplishing Basic American's sales objectives.

You'll Love Working Here if You:

• Love what you do, and it shows. Our employees are passionate about what they do and enjoy challenging work.
• Are knowledgeable and confident, but never boastful. While we are proud of our company, our team and the products we create, we are humble and down-to-earth at our core.
• Are guided by a deep belief in integrity & personal values. This is a part of our employees' personal value systems as much as it is the organization's.
• Hold yourself and others accountable, while always maintaining dignity and respect for yourself and those around you.
• Believe in professional development for ourselves, as well as support the development of others.

At BAF, we are an equal-opportunity employer. We value diversity and strive to create a supportive and inclusive community of individuals committed to helping each other and our company thrive. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.