Regional Sales Manager – West England & Wales

Biolectric; Bristol (VA); On-site; USD 59,000 - 86,000; Full time

Benefits offered by this job

Company car

Job summary

Bioelectric is expanding its dairy energy technology program across the West of England and Wales. You will join Dairy Energy, Bioelectric’s distributor in the UK, to meet dairy farmers, identify suitable farms, and convert opportunities into signed contracts.

Based on field visits, you will engage directly with farmers, organise farm days, and build a strong regional network with advisers and industry contacts to promote small-scale on-farm anaerobic digestion.

Qualifications

• Experience in direct sales, preferably in agriculture.
• Strong negotiation skills and the ability to communicate convincingly.
• Willingness to travel regularly throughout the assigned region.
• Holds a valid driving licence and enjoys being on the road, visiting farms.
• Genuine interest in sustainable agriculture and environmental technology.
• Fluent English; Cymraeg is a plus.
• Ideally based in the West of England or Wales.

Responsibilities

• Meet dairy farmers, identify suitable farms, build relationships and convert opportunities into signed contracts.
• Visit 15+ dairy farms per week and develop a robust network.
• Explain on-farm anaerobic digestion and how it benefits farms.
• Organise farm days, visits and agricultural shows to demonstrate technology.
• Build long-term relationships with farmers, advisers and contacts in the dairy sector.

Skills

Direct sales

Negotiation

Travel readiness

Driving licence

Sustainable agriculture

Environmental technology

Job description

Functieomschrijving

Join

Functieomschrijving

Join Dairy Energy, Biolectric’s distributor in the UK, and play a key role in expanding our position in the dairy farming market across the West of England and Wales.

Supported by our existing UK team and Biolectric’s Belgian headquarters, your focus is clear: meet dairy farmers, identify the right farms, build relationships and convert opportunities into signed contracts.

Key Responsibilities

Active field sales & customer engagement

• Spend most of your time out on farms, proactively visiting 15+ dairy farms per week.
• Use our strong existing lead database while continuously developing your own network and opportunities.
• Quickly assess whether a farm is a good fit for Biolectric technology based on its herd, manure management, energy use and farm set-up.
• Engage directly with dairy farmers, understand their business and explain clearly how on-farm anaerobic digestion could work for them.
• Build relationships from the first conversation through to a signed contract.
• Maintain momentum throughout the sales process and actively follow up opportunities.
• Be comfortable dropping in on a farm when you are nearby, introducing yourself and the technology, and securing a proper follow-up meeting.
• Build long-term relationships with farmers, advisers and other relevant contacts in the dairy sector.

Events & network development

• Organise and support open farm days, customer visits and agricultural shows to demonstrate our technology in practice.
• Build a strong network across the dairy farming community in the West of England and Wales.
• Generate new opportunities through referrals, existing customers and your agricultural network.
• Educate farmers about the benefits of small-scale, on-farm anaerobic digestion.

Vereisten

Candidate profile

• Experience in direct sales, preferably within the agricultural sector.
• Strong negotiation skills and the ability to communicate convincingly.
• Willingness to travel regularly throughout the assigned region.
• Holds a valid driving licence and enjoys being on the road, visiting a wide range of dairy farms.
• A genuine interest in sustainable agriculture and environmental technology.
• Fluent English. Cymraeg is a plus.
• Ideally based in the West of England or Wales.

What We Offer

• A role at the forefront of sustainable agricultural technology.
• A competitive salary and benefits package, including a company car.
• Opportunities for professional growth within a dynamic, international team.
• The opportunity to make a meaningful environmental impact through your work.