Regional Sales Manager - Midwest Territory

CREO GROUP Inc.; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

CREO GROUP Inc. is seeking a Regional Sales Manager to lead the sales strategy for Greenhouse and Nursery divisions across midwestern states in the United States.

This leadership role focuses on growing revenue through direct accounts and distribution partners. The ideal candidate has a bachelor's degree, 10+ years of outside sales, 5+ years in horticulture, and can travel up to 50% within Ohio, Indiana, or Illinois.

Qualifications

• Bachelor’s degree in a relevant field.
• 10+ years of outside sales experience.
• 5+ years in the horticulture industry.
• Willingness to travel up to 50%.
• Excellent verbal and written communication.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Develop and execute sales strategy for Greenhouse and Nursery divisions.
• Manage direct accounts and distributor partners to drive revenue.
• Identify and close new business opportunities in assigned territory or segments.
• Grow share of wallet through strategic account planning and upselling.
• Maintain a robust sales pipeline and forecast performance.
• Represent the company at trade shows and distributor events.
• Coordinate sales efforts across territories and teams.

Skills

Outside sales

Horticulture knowledge

Territory management

Travel up to 50%

Communication

Independent work

Education

Bachelor’s Degree

Job description

The Regional Sales Manager (RSM) is responsible for leading and executing the sales strategy for both Greenhouse and Nursery divisions across several midwestern states within the United States. They will manage the sales process to direct accounts and our distribution partners.

Essential Functions:

• Drive revenue growth by identifying, qualifying, and closing new business opportunities within assigned territories or customer segments.
• Expand share of wallet with existing accounts through strategic account planning, upselling, and cross‑selling complementary products.
• Actively prospect for new customers and build a sustainable pipeline of high‑potential leads.
• Leverage data and insights to prioritize opportunities, track performance, and improve conversion rates.
• Participate in joint business planning sessions with key customers to identify shared growth opportunities.
• Work with distributor accounts/representatives assisting in the sale of the company’s products. This can include customer account visits, training, and order follow‑up.
• Assist with the coordination of sales efforts for accounts across other territories and sales representatives within the company.
• Represent the company at various industry trade shows, distributor events, and sales conferences.
• Perform other related duties as assigned.

Required Skills:

• Bachelor’s Degree
• 10+ years of outside sales experience
• 5+ years in the horticulture industry
• Travel within the assigned territory up to 50% of the time.
• The ideal candidate resides in Ohio, Indiana, or Illinois.
• Demonstrate a growth mindset—show initiative, accountability, and continuous improvement in pursuit of sales excellence
• Excellent verbal and written communication skills.
• Must be self‑directed and have ability to work independently.
• Excellent problem‑solving skills.
• Organized with attention to detail.

Physical Demands:

• Long periods of work that primarily involve sitting
• Light work that includes moving objects up to 20 pounds