Regional Sales Manager

Sentry-Equipment-Corp-; Summit Center (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Sentry Equipment Corp. in the Great Lakes/Upper Midwest region seeks a Regional Sales Manager to drive technical sales growth and strengthen channel partnerships with manufacturer’s representatives and direct customers.

You will develop territory strategies, train and coach channel partners, and collaborate with Engineering, Proposal Management, Inside Sales, and Support teams to deliver solutions that meet customer needs and enable profitable growth.

Qualifications

• Bachelor’s degree in engineering preferred; relevant experience considered.
• Minimum 3 years of technical sales in engineering or manufacturing.
• Experience with direct sales and channel-based sales.
• Familiarity with water chemistry, analytical instrumentation, heat transfer, or processing.
• Strong communication, negotiation, relationship-building, and problem-solving.
• Ability to train and motivate channel partners.
• Proficient with Microsoft Office, CRM, and ERP systems.

Responsibilities

• Drive territory growth by managing direct-sales activity and unassigned territories.
• Build and manage channel partnerships; train, support, and evaluate manufacturers’ representatives.
• Develop territory strategies and identify opportunities through market analysis and customer insights.
• Coordinate cross-functional support (Engineering, Inside Sales, Proposal Management) to deliver solutions.
• Develop competitive, profitable solutions and maintain strong customer relationships.

Skills

Channel sales

Technical sales

Communication

Negotiation

Relationship building

Problem solving

Training & mentoring

Multi-priority management

MS Office/CRM/ERP

Education

Bachelor’s degree in Engineering

Tools

CRM

ERP

Microsoft Office

Job description

FT Hourly/Exempt Full-Time Headquarters Building, Oconomowoc, WI, US

Grow the Business. Build Strong Partnerships. Think Like an Owner.

Sentry Equipment is looking for a Regional Sales Manager to drive sales growth, strengthen channel partnerships, and develop lasting customer relationships withinGreat Lakes/Upper Midwest region . This role is a great fit for a technically minded sales professional who enjoys creating territory strategy, developing manufacturer’s representatives, and working across teams to solve customer challenges.

As a Regional Sales Manager, you will manage both channel partner and direct-sales activity, identify new market opportunities, and collaborate with internal teams to deliver solutions that position Sentry Equipment for profitable growth.

What You’ll Do

Drive Territory Growth

• Manage direct-sales activity in territories without an assigned manufacturer’s representative.
• Analyze sales performance, customer needs, pricing, and market potential to identify opportunities for growth.

Build Strong Channel Partnerships

• Train, support, manage, and evaluate manufacturer’s representatives throughout the territory.
• Work with channel partners to establish goals and maintain accountability for performance.
• Coordinate support related to applications, quotations, product service, promotions, and customer concerns.
• Build effective relationships based on communication, responsiveness, and shared success.
• Partner with Inside Sales, Proposal Management, Engineering, and other internal teams to develop competitive and profitable solutions.
• Work directly with end users to understand their applications and recommend effective solutions.
• Conduct market research to identify emerging customer needs and potential new-product opportunities.
• Provide leadership, coaching, and supervision to sales or administrative team members as assigned.

What You Bring

• A bachelor’s degree in engineering is preferred, although relevant experience may be considered.
• At least three years of technical sales experience in an engineering or manufacturing environment.
• Experience with both direct sales and manufacturer’s representative or channel-based sales.
• Familiarity with water chemistry, analytical instrumentation, heat transfer, or gas, liquid, and solids processing.
• Strong communication, negotiation, relationship-building, and problem-solving skills.
• The ability to train, motivate, and hold channel partners accountable.
• Strong organization, initiative, and the ability to manage multiple priorities independently.
• Proficiency with Microsoft Office, CRM, and ERP systems.

Think Like an Owner

At Sentry Equipment, ownership is more than a business structure. It is how we approach our work. Our employee-owners collaborate across functions, take responsibility for results, and look for better ways to serve our customers and strengthen the company.

The right person will bring initiative, sound judgment, accountability, and an ownership mentality to the role. You will demonstrate Sentry Equipment’s A Player competencies of Aptitude, Alliance, Agility, Accountability, Awareness, and Anticipation while building trusted relationships and creating sustainable growth.

Equal Opportunity Employer, including Veterans and Individuals with Disabilities