Regional Sales Manager

ADP; Town of Oconomowoc (WI); On-site; USD 70,000 - 120,000; Full time

Job summary

Sentry Equipment, headquartered in Oconomowoc, WI, is seeking a Regional Sales Manager to drive sales growth and strengthen channel partnerships across the Great Lakes/Upper Midwest region. The role focuses on developing territory strategy, managing representatives, and delivering customer solutions.

The candidate will manage direct and channel sales, identify opportunities, and collaborate with internal teams to grow profitable fleets of solutions for end users across industrial markets.

Qualifications

• Requires a bachelor’s degree in engineering or equivalent technical background.
• Minimum three years of technical sales experience in engineering/manufacturing.
• Experience with direct sales and channel-based sales.
• Familiarity with water chemistry, analytical instrumentation, heat transfer, or processing sectors.

Responsibilities

• Drive territory growth by managing direct sales where no manufacturer’s rep exists.
• Train, support, and evaluate manufacturer’s representatives across the territory.
• Develop and maintain channel partner goals and accountability for performance.
• Coordinate applications, quotations, product service, and promotions with partners and customers.
• Collaborate with Inside Sales, Engineering, and Proposal teams to deliver solutions.

Skills

Technical sales

Channel management

Relationship building

Negotiation

Communication

Problem solving

Training & coaching

Multi-priority handling

Education

Bachelor's degree in engineering

Tools

Microsoft Office

CRM

ERP systems

Job description

FT Hourly/Exempt Full-Time Headquarters Building, Oconomowoc, WI, US

Grow the Business. Build Strong Partnerships. Think Like an Owner.

Sentry Equipment is looking for a Regional Sales Manager to drive sales growth, strengthen channel partnerships, and develop lasting customer relationships withinGreat Lakes/Upper Midwest region . This role is a great fit for a technically minded sales professional who enjoys creating territory strategy, developing manufacturer’s representatives, and working across teams to solve customer challenges.

As a Regional Sales Manager, you will manage both channel partner and direct-sales activity, identify new market opportunities, and collaborate with internal teams to deliver solutions that position Sentry Equipment for profitable growth.

What You’ll Do

Drive Territory Growth

• Manage direct-sales activity in territories without an assigned manufacturer’s representative.
• Analyze sales performance, customer needs, pricing, and market potential to identify opportunities for growth.

Build Strong Channel Partnerships

• Train, support, manage, and evaluate manufacturer’s representatives throughout the territory.
• Work with channel partners to establish goals and maintain accountability for performance.
• Coordinate support related to applications, quotations, product service, promotions, and customer concerns.
• Build effective relationships based on communication, responsiveness, and shared success.
• Partner with Inside Sales, Proposal Management, Engineering, and other internal teams to develop competitive and profitable solutions.
• Work directly with end users to understand their applications and recommend effective solutions.
• Conduct market research to identify emerging customer needs and potential new-product opportunities.
• Provide leadership, coaching, and supervision to sales or administrative team members as assigned.

What You Bring

• A bachelor’s degree in engineering is preferred, although relevant experience may be considered.
• At least three years of technical sales experience in an engineering or manufacturing environment.
• Experience with both direct sales and manufacturer’s representative or channel-based sales.
• Familiarity with water chemistry, analytical instrumentation, heat transfer, or gas, liquid, and solids processing.
• Strong communication, negotiation, relationship-building, and problem-solving skills.
• The ability to train, motivate, and hold channel partners accountable.
• Strong organization, initiative, and the ability to manage multiple priorities independently.
• Proficiency with Microsoft Office, CRM, and ERP systems.

Think Like an Owner

At Sentry Equipment, ownership is more than a business structure. It is how we approach our work. Our employee-owners collaborate across functions, take responsibility for results, and look for better ways to serve our customers and strengthen the company.

The right person will bring initiative, sound judgment, accountability, and an ownership mentality to the role. You will demonstrate Sentry Equipment’s A Player competencies of Aptitude, Alliance, Agility, Accountability, Awareness, and Anticipation while building trusted relationships and creating sustainable growth.

Equal Opportunity Employer, including Veterans and Individuals with Disabilities