Regional Sales Manager: Lead Growth & Key Accounts

Boyd Company; Paducah (KY); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Bonus potential

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Job summary

Boyd CAT is seeking a Sales Manager to direct and control all sales activity in the assigned region. You will supervise Sales Representatives, travel with the team to optimize performance, and develop market strategies to grow sales, market share, and profitability for our equipment solutions.

The role requires a Bachelor's degree or equivalent experience, English communication, and a valid driver's license, with 2+ years of management experience preferred.

Qualifications

• Bachelor’s degree or equivalent industry experience
• Travel to branches or other locations as required to perform assigned duties
• Maintain a valid motor vehicle operators' license
• Ability to communicate effectively in spoken and written English
• Ability to operate a PC (Windows, Excel, Word)
• Able to climb on, operate, and inspect equipment
• Direct Sales Representatives to obtain sales, market share, and profitability
• 2+ years management experience preferred

Responsibilities

• Develop business and personal relationships with new, existing, or prospective customers at the appropriate level and monitor, improve relationships to maximize sales and ensure total customer satisfaction is achieved
• Supervise Sales Representatives to ensure proper sales coverage, customer relations, communications (oral and written), market intelligence, machine demonstrations, and expense control are met
• Travel with Sales Representatives to analyze and improve performance, territory coverage, management, and selling skills, and to foster a good working relationship
• Develop a thorough understanding and knowledge of assigned markets and products
• Develop merchandising/focus programs by communicating with manufacturers
• Develop market strategies to improve Company performance in assigned markets
• Submit annual business plan, achieve annual sales forecasts, objectives, and budgets
• Based on assigned market and product responsibilities and in conjunction with Sales and Marketing Division, develop focus-incentive/merchandising plans and develop/implement appropriate training initiatives for targeted market-product performance achievement
• Conduct sales meetings and training programs to ensure managers and sales representatives are knowledgeable and continue to expand their understanding of products, services, applications, markets, competitive activity, and selling skills
• Work closely with all Department Managers in order to support the business plan and branch objectives or in response to specific needs such as customer relations, a branch requirement, process improvement, etc.
• Ensure all Sales Standard Operating Procedures are followed by Sales Representatives
• Direct all "Key Account" activity in respective sales region for established Key Accounts
• Monitor, evaluate, and report overall market conditions, business activities and related industry developments and trends to determine their effect on the Company and propose appropriate responses
• Approve all sales deals and commissions promptly and accurately
• Work with employees to set aggressive professional and achievable goals to enhance performance
• Perform other duties as necessary and assigned

Skills

Leadership

Communication

Customer relations

Travel-ready

PC proficiency

Equipment inspection

Education

Bachelor’s degree or equivalent

Tools

Windows

Excel

Word

Job description

Boyd CAT is seeking a Sales Manager to direct and control all sales activity in the assigned region. You will supervise Sales Representatives, travel with the team to optimize performance, and develop market strategies to grow sales, market share, and profitability for our equipment solutions.

The role requires a Bachelor's degree or equivalent experience, English communication, and a valid driver's license, with 2+ years of management experience preferred.