Regional Sales Manager (HEB)

J&J Snack Foods; San Antonio (TX); Remote; USD 110,000 - 170,000; Full time

Job summary

J&J Snack Foods seeks a Regional Sales Manager to lead all sales activities for HEB and regional accounts, driving business plans across multiple categories. You will manage broker-led and direct relationships with full P&L accountability, aiming to meet budget targets and grow revenue.

The role requires 5+ years in food sales, broker management experience, and strong negotiation, analytical, and cross-functional collaboration skills. Remote role with ~40% travel, based in the U.S.

Qualifications

• Bachelor’s degree in business or a related field required; MBA preferred.
• Minimum 5+ years of food industry sales experience; Retail CPG experience preferred.
• Experience managing brokers preferred; proven P&L leadership.

Responsibilities

• Lead and manage all sales activities for assigned accounts to achieve sales, profit and volume objectives.
• Drive distribution expansion, promotional planning, and trade spend within guidelines.
• Develop and manage sales forecasts and lead promotional execution and account performance tracking.
• Own day-to-day and strategic account management to win and grow business.
• Identify new business opportunities including new customers, channels, and private label initiatives.

Skills

Negotiation skills

Analytical thinking

Cross-functional collaboration

Communication skills

Strategic thinking

Education

Bachelor’s degree in business or related field

MBA preferred

Tools

PowerPoint

Excel

Job description

Position Summary

The Regional Sales Manager is responsible for leading all sales activities for assigned HEB accounts and other regional customers. This role drives the strategic direction, development, and execution of account-specific business plans across multiple product categories to maximize revenue, profitability, and volume.

The Regional Sales Manager manages both broker-led and direct customer relationships, with full accountability for profit and loss performance. This role requires consistent achievement of budget targets and contribution to overall business growth.

Essential Functions

• Lead and manage all sales activities for assigned accounts, including the development and execution of long-range and annual business plans to achieve sales, profit, and volume objectives.
• Drive distribution expansion, promotional planning, and trade spend management within established guidelines.
• Develop and manage sales forecasts; lead promotional execution, trade strategy, and account performance tracking.
• Represent assigned accounts in cross-functional meetings, collaborating with internal teams such as marketing, supply chain, and finance.
• Own day-to-day and strategic account management to win, maintain, and grow business.
• Identify and develop new business opportunities, including new customers, channels, and private label initiatives.
• Partner with marketing on product innovation, commercialization, and digital engagement strategies.
• Balance tactical execution and strategic planning (approximately 50% / 50%).
• Analyze complex business situations using both quantitative and qualitative data to inform decision-making.
• Lead sales planning best practices, including pipeline management and Sales Action Planning processes.
• Manage cross-functional projects at a strategic level.
• Develop and execute growth strategies aligned with overall business objectives.
• Maintain full budget and P&L responsibility for assigned accounts.
• Perform additional duties as assigned.

Core Competencies

• Strong negotiation, collaboration, and influencing skills with major retail customers
• Advanced analytical and problem-solving abilities
• Excellent written and verbal communication skills; composed under pressure
• Ability to thrive in a matrixed organization and work cross-functionally
• High proficiency with data systems, analytics tools, and syndicated data
• Understanding of traditional and digital paths to purchase
• Strong organizational and time management skills
• Self-starter with the ability to manage a dynamic workload
• Skilled in presentation development, including PowerPoint
• Medium level of Microsoft Office capabilities, specifically Excel.
• Innovative, adaptable, and results-oriented

Education and Experience

• Bachelor’s degree in business or a related field required; MBA preferred
• Minimum 5+ years of food industry sales experience; Retail CPG experience preferred
• Experience managing brokers preferred
• Demonstrated leadership, coaching, and performance management skills
• Proven ability to develop and execute strategic account plans
• Strong understanding of the competitive landscape and industry trends
• Track record of delivering sustained P&L growth

Travel Requirements

• Remote role with approximately 40% travel required

Disclaimer:This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

EEO Statement:J&J Snack Foods Corp.is an equal opportunity employer and prohibits discriminatory employment actions against, and treatment of, employees and applicants for employment based on actual or perceived Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, national origin, ethnicity, alienage, religion or creed, gender, gender identity, pregnancy, marital status, sexual orientation, citizenship, genetic disposition or characteristics, disability or veteran's status, sex offenses, prior record of arrest or conviction, genetic information or predisposing genetic characteristic, status as a victim or witness of domestic violence, sex offenses or stalking and unemployment status.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in J&J Snack Foods’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the VEVRAA, we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.