Regional Sales Manager

Albanese Confectionery Group; United States; Remote; USD 95,000 - 125,000; Full time

Job summary

ALBANESE CONFECTIONERY GROUP INC. seeks a Regional Sales Manager to lead territory development, drive revenue and profitability across channels, manage broker teams, and build strong customer relationships. You will forecast sales, analyze market conditions, and coordinate with operations for optimal spend and distribution.

Travel to meet customers and attend industry events is required. The ideal candidate has 5+ years in direct sales and broker management in CPG, with strong candy distribution

Qualifications

• Minimum 5+ years in direct sales and broker management in CPG preferred.
• Strong knowledge of candy industry and distribution channels.
• Excellent interpersonal and presentation skills.

Responsibilities

• Directly manage relationships and business in the assigned territory with customers and broker network.
• Collaborate with broker teams to secure and grow Albanese business profitably.
• Lead quarterly business planning with broker partners and achieve priorities and sales goals.
• Coach and train brokers on new items and refreshers.
• Meet and exceed sales, profitability, and distribution objectives.
• Maintain CRM records for prospects in the territory and manage trade spend and budgets.

Skills

Relationship building

Negotiation

Communication skills

Analytical skills

CRM/ERP proficiency

Travel readiness

English fluency

Education

High School Diploma or GED

Bachelor’s degree or equivalent experience preferred

Tools

CRM software

Job description

As Regional Sales Manager, you will lead the development of your territory, driving increased revenue and profitability across the various channels. You will be responsible for meeting annual sales quotas, building customer relationships, securing new business, and leading the broker teams assigned to their region. They build the strongest of relationships with operational and supporting departments by being upfront and collaborative with team leaders from other departments. They are clear about sales gaps and help provide guidance and resources to eliminate those gaps.

CORE VALUES

Our 5 Core Values are more than just words, they’re a way of life. We know that companies with a strong culture & a higher purpose perform better in the long run.

• Own It
• Hustle and Refuse to Settle
• Love People
• Act for the Greater Good
• Find a way

WORKING RELATIONSHIP

• Reports to the Director of Brand Sales
• Communicates regularly and has a strong relationship with team members in multiple departments.

RESPONSIBILITIES

• Directly manage the relationship and business in the assigned territory working directly with customers and the broker network. Works dynamically with broker teams in assigned territory to secure and grow ACG business profitably.
• Executes business planning sessions quarterly with broker partners, ensuring quarterly and annual priorities and sales goals are achieved.
• Actively pursues new strategic partnerships.
• Provides coaching and product training to new and existing brokers as new items are released and as a refresher.
• Meet and exceed sales, profitability, and distribution objectives.
• Maintains records on prospective customers in assigned territories through Customer Relationship Management (CRM) tool.
• Manage trade spend and territory promotional budgets, tracking promotional lift, and ROI.
• Analyze monthly sales reports. Identify distribution gaps and develop a plan with leadership and broker network to close those gaps.
• Attends in person or virtually, customer plan-o-gram and other relevant customer meetings with the brokers and/or by self if a direct account.
• Prepares presentations for key accounts that deliver on Albanese growth strategies for all business categories.
• Proactively provides critical sales opportunities & customer insights to leadership.
• Report on market conditions and competitive landscape.
• Forecast sales for current customers and prospective customers.
• Other duties as assigned

REQUIREMENTS

• Previous Consumer Packaged Goods (CPG) sales experience (preference to 5+ years of direct sales and broker management)
• Strong knowledge of candy industry and candy distribution preferred
• Excellent interpersonal skills
• Ability and desire to travel to seek out opportunities with current customers and prospective customers
• Ability to flex work hours to meet customer and travel needs
• Ability to work and travel on weekends for select industry shows and events
• Strong follow through and organizational skills
• Proficient in business math.
• Proficient in use of technology and ability to quickly learn, ERP, CRM, Microsoft Office, etc.
• Effective negotiation skills to create win-win-win scenarios.
• Strong analytic skills with the ability to create and articulate strategic plans for the region and broker.
• Great verbal, written, and presentation communication skills
• Must be able to speak, read and write in English.
• Ability to work remotely without oversight
• Live in or near the area representing, with easy access to a major airport

EDUCATION

• High School Diploma or GED required, bachelor’s degree or equivalent experience a plus