Regional Sales Manager

Veranda Marine; Pennsylvania; On-site; USD 95,000 - 125,000; Full time

Job summary

Veranda Marine is seeking a Regional Sales Manager to drive sales performance across Pennsylvania and neighboring states. The role partners with the National Sales Manager to implement the dealer strategy, coach dealers, and strengthen relationships for improved sell-through.

The ideal candidate will coach sales staff, manage dealer performance, and ensure regional results align with company margins and capacity. This is a field leadership role requiring travel within the region.

Qualifications

• Proven field sales leadership with dealer network management.
• Ability to coach dealers and sales staff to improve productivity.
• Strong relationship-building with dealer principals and staff.
• Experience executing national sales strategy at regional level.

Responsibilities

• Manage assigned dealers to improve productivity, brand alignment, and sell-through.
• Conduct regular dealer visits to assess performance, identify opportunities, and address underperformance.
• Build strong working relationships with dealer principals, sales managers, and dealer staff.
• Recommend dealer development actions, corrective plans, or dealer exits when warranted.
• Support dealer recruitment by identifying prospective dealers in the region.
• Execute the national sales strategy within the region in alignment with goals, margin targets, and capacity.
• Meet or exceed regional sales, revenue, and margin objectives.
• Develop and maintain an active sales pipeline and accurate forecast for the region.
• Monitor market trends and competitor activity to adjust regional sales activity.

Skills

Field leadership

Dealer management

Sales coaching

Forecasting

Strategic planning

Job description

The Regional Sales Manager is responsible for driving sales performance, dealer productivity, and market growth within an assigned region in support of the National Sales Manager’s national strategy. This position will cover PA and surrounding states. This role exists to execute the company’s dealer strategy in the field, strengthen dealer relationships, improve sell-through, and ensure disciplined regional performance. The ideal candidate is a strong field leader who can coach dealers and sales staff, manage accountability, and deliver results in a competitive consumer market.

Reporting Relationship

This position reports directly to the National Sales Manager and works closely with in-house sales staff, dealer principals, sales representatives, parts/warranty personnel, marketing, operations, and production leadership. The Regional Sales Manager is the primary field leader for the assigned territory and serves as the key link between the national sales strategy and daily dealer execution.

Duties and Responsibilities

• Manage assigned dealers to improve productivity, brand alignment, and sell-through.
• Conduct regular dealer visits to assess performance, identify opportunities, and address underperformance.
• Build strong working relationships with dealer principals, sales managers, and dealer staff.
• Recommend dealer development actions, corrective plans, or dealer exits when warranted.
• Support dealer recruitment efforts by identifying and evaluating prospective dealers in the assigned region.
• Execute the national sales strategy within the region in alignment with company goals, margin targets, and production capacity.
• Meet or exceed regional sales, revenue, and margin objectives.
• Develop and maintain an active sales pipeline and accurate forecast for the region.
• Monitor market trends, competitor activity, and customer demand to adjust regional sales activity accordingly.
• Support pricing, incentive, and promotional discipline as directed by leadership.
• Execute territory coverage, route planning, and dealer call frequency.
• Participate in training, onboarding, and development of dealership sales personnel.
• Provide dealership performance feedback or concerns to the National Sales Manager.

Cross-Functional Support

• Coordinate with marketing to improve lead generation, dealer support, and retail effectiveness.
• Share market and dealer feedback with product development, operations, and leadership.
• Occasionally participate in production meetings to communicate market demand, dealer needs, and sales opportunities.
• Work with parts, warranty, and customer service teams to improve dealer and customer satisfaction.

Administration and Reporting

• Maintain accurate records of dealer visits, opportunities, forecasts, and action plans.
• Review and submit required reports, schedules, and expense documentation on time.