Regional Sales Manager

Aluma-weld Inc; Malvern (AR); On-site; USD 85,000 - 120,000; Full time

Job summary

Aluma-weld Inc. seeks a Regional Sales Manager to drive sales performance and dealer productivity across the Malvern, AR region. You will coach dealers, manage accountability, and execute the national sales strategy in the field, aligning dealer actions with production capacity and margin targets.

The role requires strong field leadership, relationship management, and the ability to forecast accurately while traveling regularly within the assigned region.

Qualifications

• Experience leading regional/territory sales efforts.
• Strong dealer relationship management skills.
• Data-driven decision-making with forecasting.
• Excellent written and verbal communication.

Responsibilities

• Drive regional sales performance and dealer productivity within assigned territory.
• Maintain accurate forecasts and action plans; monitor market trends and adjust strategies.
• Coach and develop dealership sales staff; provide feedback to National Sales Manager.
• Collaborate with marketing, product development, and support teams to improve lead generation and dealer effectiveness.
• Travel regularly within the region to manage and optimize dealer networks.

Skills

Dealer relationships

Forecasting

Communication

Travel readiness

Education

Bachelor's degree in business

Job description

Role MissionThe Regional Sales Manager is responsible for driving sales performance, dealer productivity, and market growth within an assigned region in support of the National Sales Manager’s national strategy. This role exists to execute the company’s dealer strategy in the field, strengthen dealer relationships, improve sell-through, and ensure disciplined regional performance. The ideal candidate is a strong field leader who can coach dealers and sales staff, manage accountability, and deliver results in a competitive consumer market.Reporting RelationshipThis position reports directly to the National Sales Manager and works closely with in-house sales staff, dealer principals, sales representatives, parts/warranty personnel, marketing, operations, and production leadership. The Regional Sales Manager is the primary field leader for the assigned territory and serves as the key link between the national sales strategy and daily dealer execution.Duties and ResponsibilitiesDealer PerformanceManage assigned dealers to improve productivity, brand alignment, and sell-through.Conduct regular dealer visits to assess performance, identify opportunities, and address underperformance.Build strong working relationships with dealer principals, sales managers, and dealer staff.Recommend dealer development actions, corrective plans, or dealer exits when warranted.Support dealer recruitment efforts by identifying and evaluating prospective dealers in the assigned region.Regional Sales ExecutionExecute the national sales strategy within the region in alignment with company goals, margin targets, and production capacity.Meet or exceed regional sales, revenue, and margin objectives.Develop and maintain an active sales pipeline and accurate forecast for the region.Monitor market trends, competitor activity, and customer demand to adjust regional sales activity accordingly.Support pricing, incentive, and promotional discipline as directed by leadership.Execute territory coverage, route planning, and dealer call frequency.Participate in training, onboarding, and development of dealership sales personnel.Provide dealership performance feedback or concerns to the National Sales Manager.Cross-Functional SupportCoordinate with marketing to improve lead generation, dealer support, and retail effectiveness.Share market and dealer feedback with product development, operations, and leadership.Occasionally participate in production meetings to communicate market demand, dealer needs, and sales opportunities.Work with parts, warranty, and customer service teams to improve dealer and customer satisfaction.Administration and ReportingMaintain accurate records of dealer visits, opportunities, forecasts, and action plans.Review and submit required reports, schedules, and expense documentation on time.Participate in regional planning review sessions and sales meetings.Assist with dealer agreements, contracts, and related paperwork for review and approval by the National Sales Manager.Use data and market information to identify trends, risks, and opportunities in the region.Key AccountabilitiesImprovement in dealer productivity and sales per dealer.Achievement of regional revenue and margin targets.Strength and stability of assigned dealers.Forecast accuracy and execution discipline.Effective coaching and development of dealership sales personnel.Timely communication of market and dealer intelligence.Consistent alignment with the National Sales Manager’s strategy and priorities.Required Skills and CompetenciesStrong dealer relationship management skills.Solid understanding of dealer economics and regional sales execution.Data-driven decision-making and forecasting ability.Clear written and verbal communication skills.High ethical standards and professionalism.Willingness to travel regularly within the assigned region and occasionally nationally.Required Experience and QualificationsProven experience in regional, territory, or dealer-based sales leadership.Experience in marine, RV, powersports, automotive, or a similar discretionary consumer industry preferred.Demonstrated success in growing sales, improving dealer performance, or managing turnaround activity.Experience working with distributors, dealers, or channel partners.Bachelor’s degree in business or related field preferred, or equivalent experience.