Regional Sales Manager

RDO Equipment Co.; Dayton (MN); On-site; USD 100,000 - 150,000; Full time

Job summary

RDO Equipment Co. in Burnsville, MN, is seeking a Regional Sales Manager to lead the Vermeer product line and drive sales performance across the region. You’ll guide a high-performing team, shape strategy, and build strong customer partnerships, delivering measurable results.

The role focuses on developing people, winning in the market, and aligning with our core values while expanding market share. Travel up to 60% may be required to engage customers and support initiatives.

Qualifications

• Proven leadership experience in a supervisory or management role.
• Minimum of 5 years of sales experience, ideally in heavy equipment or a related industry.
• Strong understanding of local market conditions, customer needs, and competitive dynamics.
• Excellent coaching, interpersonal, and communication skills.
• Ability to manage budgets, forecasts, and sales performance metrics.
• Willingness to travel up to 60%, with overnight stays.
• Valid work authorization for the U.S. without sponsorship.

Responsibilities

• Oversee the regional Vermeer sales team, motivating and directing performance to meet objectives.
• Develop, implement, and monitor strategic sales plans, forecasts, budgets, and benchmarks.
• Coach sales professionals on prospecting, closing, territory management, and profitability.
• Partner with customers and internal teams to ensure a high-quality customer experience.
• Collaborate with manufacturer representatives to maximize product understanding and market share growth.
• Oversee sales operations, including reporting, inventory, and policy adherence.
• Build a collaborative, accountable team environment and lead continuous improvement efforts.

Skills

Leadership

Sales Experience

Market Knowledge

Communication

Budget Management

Travel Ready

Work Authorization

Job description

Step into a leadership role where your impact truly drives the business forward. At RDO Equipment Co., you’ll lead the Vermeer product line as a Regional Sales Manager - guiding a high-performing sales team, shaping strategy, and building strong customer partnerships across the region. If you’re passionate about developing people, winning in the market, and delivering exceptional results, this is your opportunity to make it happen.

What’s In It For You

• $100000 - $150000 / year
• 70% bonus potential
• Competitive compensation to reflect your experience, leadership, and industry expertise.
• A comprehensive benefits package that supports your well-being.
• A company that lives by its core values: they’re not just words on a wall – they’re how we work, grow, and lead.

Why RDO?

When you join RDO Equipment Co., you’ll become part of an industry-leading team providing a world-class experience for customers who do vital work. We deal in iron from the world’s leading equipment and technology manufacturers, but we’re a people business first. RDO has grown from humble roots, guided by a family’s values, and shaped by the strengths, voices and entrepreneurism of our team members.

RDO Equipment Co. in Burnsville belongs to our Vermeer division, focused on providing a variety of Vermeer products, parts and services to customers around the U.S. RDO's Vermeer division includes eight locations. Burnsville is a crucial part of this network, which stretches from California to Minnesota. Are you ready to join a team that works closely with arborists, landscaping companies, contractors, forestry companies, municipalities and other customers who value a knowledgeable Vermeer partner?

What You Will Do

• Provide Leadership and Direction: Oversee the regional Vermeer sales team, motivating and managing performance to achieve company objectives.
• Be Strategic: Develop, implement, and monitor strategic sales plans, forecasts, budgets, and benchmarks aligned with organizational goals.
• Coach and Mentor: Coach sales professionals on prospecting, closing, territory management, product knowledge, and profitability.
• Partnerships: Partner with customers and internal teams to ensure a consistent, high-quality customer experience and resolve concerns effectively.
• Collaborate with Manufacturer Representatives: Maximize product understanding, program utilization, and market share growth.
• Oversee Sales Operations: monitor activities, including reporting, inventory and asset management, and adherence to company policies and procedures.
• Build a Strong Team: Foster a collaborative, accountable, and engaged team environment, while leading communication efforts and continuous improvement initiatives

What You Will Need

• Proven Leadership Experience: Prior supervisory or management responsibility preferred.
• Sales Experience: Minimum of 5 years of sales experience, ideally within heavy equipment or a related industry.
• Know Your Market: Strong understanding of local market conditions, customer needs, and competitive dynamics.
• Excellent Communication: Strong coaching, and interpersonal skills, with the ability to influence and develop team members.
• Manage a Budget: Demonstrated ability to manage budgets, forecasts, and sales performance metrics.
• Travel Flexibility: Ability to travel up to 60%, with overnight stays, frequency may vary based on regional and business needs.
• Valid Work Authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Why You’ll Love It Here

• Advancement Opportunities: Burnsville is located in the heart of RDO’s footprint, giving you opportunities to move throughout our company.
• Culture Built Around People: Regular off-site outings and team member appreciation meals.
• A Dynamic Environment: Where no two days are the same.
• Opportunities To: Grow, learn, and lead in the industry.