Regional Sales Manager

RDO Equipment Co.; Eugene (OR); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Bonus potential

Job summary

RDO Equipment Co. is seeking a Regional Sales Manager to lead the Vermeer product line across the region, guiding a high-performing sales team, shaping strategy, and building strong customer partnerships.

This role offers a base salary of $85,000–$100,000 with 70% bonus potential, a comprehensive benefits package, and opportunities to grow within a values-driven organization serving the heavy equipment sector.

Qualifications

• Minimum of 5 years of sales experience, ideally within heavy equipment or a related industry.
• Strong leadership and coaching abilities to develop a high-performing team.
• Excellent communication and relationship-building with customers and internal partners.

Responsibilities

• Oversee the regional Vermeer sales team, driving performance to meet company objectives.
• Develop and monitor strategic sales plans, forecasts, budgets, and benchmarks.
• Coach sales professionals on prospecting, closing, and territory management.
• Partner with customers and internal teams to ensure a high-quality customer experience.
• Collaborate with manufacturer representatives to maximize product understanding and market share.
• Oversee sales operations, including reporting and adherence to policies.
• Foster a collaborative, accountable team environment with strong communication.

Skills

Leadership

Sales experience

Market knowledge

Communication

Budgeting

Travel flexibility

Job description

Step into a leadership role where your impact truly drives the business forward. At RDO Equipment Co., you'll lead the Vermeer product line as a Regional Sales Manager - guiding and managing a high-performing sales team, shaping strategy, and building strong customer partnerships across the region. If you're passionate about developing people, winning in the market, and delivering exceptional results, this is your opportunity to make it happen.

What's In It For You:

• $85000 - $100000 / year
• 70% bonus potential
• Competitive compensation to reflect your experience, leadership, and industry expertise.
• A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
• A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead.

Why RDO?

When you join RDO Equipment Co., you'll become part of an industry-leading team providing a world-class experience for customers who do vital work. We deal in iron from the world's leading equipment and technology manufacturers, but we're a people business first. RDO has grown from humble roots, guided by a family's values, and shaped by the strengths, voices and entrepreneurism of our team members.

RDO Equipment Co. in Portland belongs to our Vermeer division, focused on providing a variety of Vermeer products, parts and services to customers around the U.S. RDO's Vermeer division includes eight locations. Portland is a crucial part of this network, which stretches from California to Minnesota. Are you ready to join a team that works closely with arborists, landscaping companies, contractors, forestry companies, municipalities and other customers who value a knowledgeable Vermeer partner?

What You Will Do:

• Provide Leadership and Direction: Oversee the regional Vermeer sales team, motivating and managing performance to achieve company objectives.
• Be Strategic: Develop, implement, and monitor strategic sales plans, forecasts, budgets, and benchmarks aligned with organizational goals.
• Coach and Mentor: Coach sales professionals on prospecting, closing, territory management, product knowledge, and profitability.
• Partnerships: Partner with customers and internal teams to ensure a consistent, high-quality customer experience and resolve concerns effectively.
• Collaborate with Manufacturer Representatives: Maximize product understanding, program utilization, and market share growth.
• Oversee Sales Operations: monitor activities, including reporting, inventory and asset management, and adherence to company policies and procedures.
• Build a Strong Team: Foster a collaborative, accountable, and engaged team environment, while leading communication efforts and continuous improvement initiatives
• For a complete list of duties and responsibilities, view the full job description here.

What You Will Need:

• Proven Leadership Experience: Prior supervisory or management responsibility preferred.
• Sales Experience: Minimum of 5 years of sales experience, ideally within heavy equipment or a related industry.
• Know Your Market: Strong understanding of local market conditions, customer needs, and competitive dynamics.
• Excellent Communication: Strong coaching, and interpersonal skills, with the ability to influence and develop team members.
• Manage a Budget: Demonstrated ability to manage budgets, forecasts, and sales performance metrics.
• Travel Flexibility: Ability to travel up to 60%, with overnight stays, frequency may vary based on regional and business needs.
• Valid Work Authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Why You'll Love It Here:

• Tight-Knit Team: Everyone, from parts and service to sales, works together to serve the customer and grow the business.
• High-Performing Team: Creating unique solutions to problems is what we do at a high level in Portland.
• Training and Support: In Portland. you'll find supportive management who values your growth. Our leaders always help facilitate training opportunities within RDO and within our local vendor network.
• Growth Opportunities: Advance your career through promotion within the Portland store and beyond.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.