Regional Sales Manager

PRA Events, Inc.; Austin (TX); Hybrid; USD 85,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Short-term Disability Insurance

Long-term Disability Insurance

Life Insurance

Employee Assistance Program

Paid Vacation Time

Paid Holidays

Paid Sick Time

Parental Leave

Pet Insurance

Flexible Spending Accounts

Job summary

PRA Events, Inc. is seeking an experienced sales professional based in the Austin area (or nearby) who can work remotely while regularly attending client meetings, events, and site inspections in person.

The role focuses on growing a robust pipeline, managing key accounts, and delivering outstanding client experiences across destinations. The ideal candidate has 5+ years in sales within DMC, incentive travel, or event management, with a bachelor’s in Hospitality/ Tourism or related field.

Qualifications

• 5 or more years of experience in sales, preferably in a DMC, incentive travel, event management or related field.
• Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred.
• Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business.
• Knowledge of program design and development, from inception through contract.
• Proven ability to meet sales goals consistently.
• Ability to provide solutions and/or resources to challenges/opportunities during development and sale of programs.
• Must be able to interpret, define and document complex program requirements.
• Must be able to maintain strong supplier/partner relations and negotiate terms.

Responsibilities

• Increase sales volume by developing relationships with new accounts and growing assigned accounts while ensuring client experiences and profitability.
• Maintain relationships with key accounts and grow a strong pipeline of opportunities.
• Qualify leads and develop innovative program strategies to win business and hit annual sales goals.
• Partner with Experience Designers and Creative Team on proposals to meet client goals and budget.
• Coordinate site inspections, entertain clients, and build personal rapport for closures.
• Enter projected budgets into Salesforce for revenue tracking and targets.
• Manage travel and client marketing budgets for approvals.
• Communicate new venues, services, and destinations to hoteliers and clients.

Skills

Sales experience

Account development

Relationship management

Lead qualification

Communication skills

Education

Bachelor's degree in Hospitality & Tourism

Tools

Salesforce

Job description

Applicants must be based in either the Austin, San Antonio, or Houston area to be considered for this role. This role is able to work from home but candidates must also be able to regularly attend client meetings, events, site inspections, etc. in person.

We're PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations.

We believe destinations have power-and our people unlock its magic. We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure.

If you're curious, bold, and ready to build standout experiences, you'll find your place here.

Primary Responsibilities

• Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability
• Manage and maintain existing relationships with key accounts as well as focus on new business development to maintain a strong robust pipeline of opportunities
• Participate in industry related organizations, and local community to develop business and attain leadership status when possible
• Expertly qualify leads and develop innovative program strategies to win business and achieve individual annual sales goal
• Partner with Experience Designers and Creative Team on proposal vision and program specifications to ensure completion of a solution that targets the client's goals and budget. Develop and execute dynamic presentations to prospective clients
• Arrange and conduct Site Inspections for clients, entertain clients and develop a personal rapport
• Finalize and close business with clients, arranging for program deposit and signed contracts prior to transitioning to event production team
• Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking purposes and ensuring financial targets are achieved
• Manage travel and client marketing budgets and schedules for appropriate approval
• Initiate sales calls and follow up
• Update hoteliers and clients on a regular basis on new venues, services and destinations through locally derived marketing strategies and initiatives
• Work closely with Business Development to respond to all referral leads from hotels and clients
• Collaborate with Experience Designers and Event Producers to meet clients expectations and create memorable customer experiences
• Ensure that sales/gross profit goals are met and clients' programs exceed their expectations
• Follow up with clients on future program opportunities and generate system leads through the pay it forward program
• Remain current and knowledgeable of industry trends and developments
• Partner with and educate Global Sales team on local market and program opportunities. Send quarterly destination overview to GSD Team to ensure they stay up to date in the market
• Implement and execute business and marketing plan for destination

Qualifications:

• 5 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field preferred
• Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred
• Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business
• Knowledge of program design and development, from inception through contract
• Proven ability to meet sales goals consistently
• Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs
• Must be able to interpret, define and document complex program requirements
• Must be able to develop and maintain strong supplier/partner, hotelier, and community relations
• Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.
• Must be able to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings
• Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents
• Must be able to respond to common inquiries or complaints from clients and/or supplier/partners
• Must be able to prepare reports, write business correspondence, and develop and write proposals, and sales reports
• Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers
• Must be able to calculate program costs, percentages, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation

Benefits include Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short-term and Long-term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.

Ready to discover where next begins?

PRA offers you room to grow, create, and step confidently into your next era.

When you join PRA, you'll have the opportunity for a creative, energetic, and inspiring career in sales, creative, operations, production and more.

Our Services

Activations * Experiential Marketing * Event Strategy * Experience Design * Interactive Installations * Themed Events & Décor * Adventures & Excursions * Dining & Culinary Experiences * Entertainment & Performances * ESG & Social Impact Integration * Team Building & CSR * Transportation & Logistics * Meeting Management * AV Management * Content & Messaging * Content Design & Production * Demo Experiences * Theatrical Design & Delivery