Senior Regional Event Sales Manager

PRA Business Events; Fort Lauderdale (FL); Hybrid; USD 90,000 - 170,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Paid Vacation Time and Holidays

Paid Sick Time

Job summary

PRA Business Events, a leading DMC with 45+ years of experience, is seeking a Senior Regional Event Sales Manager in a hybrid role based in South Florida. The candidate will maintain national client relationships, drive growth with new accounts, and oversee proposals and budgets to deliver standout event experiences.

Based in Plantation, Florida, the role requires working 2 days per week in-office and frequent travel.

Qualifications

• Proven track record in selling DMC/event services.
• Ability to manage multiple accounts and meet revenue targets.
• Strong communication and presentation skills.

Responsibilities

• Develop relationships with new accounts and grow existing ones.
• Lead proposal creation and close high‑value deals.
• Coordinate with Experience Designers and production teams.
• Manage budgets and ensure profitability of programs.

Skills

Relationship building

Key account management

Sales leadership

Negotiation

Pipeline development

Presentation & proposals

Education

Bachelor's degree in Hospitality & Tourism or related

Tools

Salesforce

Job description

Senior Regional Event Sales Manager

This is a hybrid role working on average 2 days per week in an office in Plantation, Florida. Applicants must be based in the South Florida area to be considered for this role.

We're PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations.

We believe destinations have power-and our people unlock its magic. We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure.

If you're curious, bold, and ready to build standout experiences, you'll find your place here.

Primary Responsibilities

• Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability


• Manage and maintain existing relationships with key accounts as well as focus on new business development to maintain a strong robust pipeline of opportunities


• Participate in industry related organizations, and local community to develop business and attain leadership status when possible


• Expertly qualify leads and develop innovative program strategies to win business and achieve individual annual sales goal


• Partner with Experience Designers and Creative Team on proposal vision and program specifications to ensure completion of a solution that targets the client's goals and budget. Develop and execute dynamic presentations to prospective clients


• Arrange and conduct Site Inspections for clients, entertain clients and develop a personal rapport


• Finalize and close business with clients, arranging for program deposit and signed contracts prior to transitioning to event production team


• Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking purposes and ensuring financial targets are achieved


• Manage travel and client marketing budgets and schedules for appropriate approval


• Initiate sales calls and follow up


• Update hoteliers and clients on a regular basis on new venues, services and destinations through locally derived marketing strategies and initiatives


• Be available during program for client contact


• Work closely with Business Development to respond to all referral leads from hotels and clients


• Collaborate with Experience Designers and Event Producers to meet clients expectations and create memorable customer experiences


• Ensure that sales/gross profit goals are met and clients' programs exceed their expectations


• Follow up with clients on future program opportunities and generate system leads through the pay it forward program


• Remain current and knowledgeable of industry trends and developments


• Partner with and educate Global Sales team on local market and program opportunities. Send quarterly destination overview to GSD Team to ensure they stay up to date in the market


• Implement and execute business and marketing plan for destination

Qualifications:

• 7 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field


• Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred


• Expertise in the full client development lifecycle, including strategic new business development, lead qualification, proposal presentation, and closing, with a track record of winning and growing key accounts


• Extensive knowledge of program design and development, from inception through contract, including complex high-budget programs


• Proven track record of consistently meeting and exceeding sales goals, managing a book of business in the $4-$6m range


• Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs


• Must be able to interpret, define and document complex program requirements


• Must be able to develop and maintain strong supplier/partner, hotelier, and community relations


• Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.


• Must be able to serve as a senior representative of PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings, and to build PRA's visibility and reputation within the industry


• Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents


• Must be able to respond to common inquiries or complaints from clients and/or supplier/partners


• Must be able to prepare reports, write business correspondence, and develop and write proposals, and sales reports


• Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers


• Must be able to calculate program costs, percentages, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation


• Ability to mentor and provide guidance to Regional Sales Managers and other team members, and to collaborate with leadership on sales processes and best practices

Benefits include

• Medical Insurance


• Dental Insurance


• Vision Insurance


• 401(k) with Company Match


• Short-term and Long-term Disability Insurance


• Life Insurance


• Employee Assistance Program


• Paid Vacation Time and Paid Holidays


• Paid Sick Time


• Parental Leave


• Pet Insurance


• Flexible Spending Accounts


• and others.

Ready to discover where next begins?

PRA offers you room to grow, create, and step confidently into your next era.

When you join PRA, you'll have the opportunity for a creative, energetic, and inspiring career in sales, creative, operations, production and more.

Our Services

Activations * Experiential Marketing * Event Strategy * Experience Design * Interactive Installations * Themed Events & Décor * Adventures & Excursions * Dining & Culinary Experiences * Entertainment & Performances * ESG & Social Impact Integration * Team Building & CSR * Transportation & Logistics * Meeting Management * AV Management * Content & Messaging * Content Design & Production * Demo Experiences * Theatrical Design & Delivery