Regional Event Sales Manager

PRA Business Events; San Antonio (TX); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Short-term and Long-term Disability

Life Insurance

Employee Assistance Program

Paid Vacation Time and Paid Holidays

Paid Sick Time

Parental Leave

Pet Insurance

Flexible Spending Accounts

Job summary

PRA Business Events in Texas is seeking a Regional Event Sales Manager. Applicants must be based in the Austin, San Antonio, or Houston area and can work from home while regularly attending client meetings, events, and site inspections in person.

We push to transform ideas into business event experiences that connect, inspire, and endure. If you're curious and bold, you'll fit right in and help grow a strong, profitable pipeline.

Qualifications

• 5+ years of experience in sales, preferably in a DMC, incentive travel, event management, or related field.
• Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, or related field preferred.
• Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business.
• Knowledge of program design and development from inception through contract.
• Proven ability to meet sales goals consistently.
• Must be able to develop and maintain strong supplier/partner and community relations.
• Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms.
• Must be able to professionally represent PRA at client meetings, site inspections, industry and association functions.

Responsibilities

• Increase sales volume by developing relationships with new accounts and growing existing ones while ensuring client experiences and profitability.
• Manage and maintain relationships with key accounts and build a robust pipeline of opportunities.
• Participate in industry organizations and local community to develop business and leadership status.
• Qualify leads and develop innovative program strategies to win business and meet annual sales goals.
• Collaborate with Experience Designers and Creative Team on proposals and presentations to meet client goals and budgets.
• Arrange and conduct site inspections for clients and build personal rapport.
• Close business with clients including deposits and contracts before transitioning to events production.
• Enter projected budgets into Salesforce for revenue tracking and target attainment.
• Manage travel and client marketing budgets and schedules for approvals.
• Initiate sales calls and follow up regularly.
• Update hoteliers and clients on new venues, services, and destinations through local marketing strategies.
• Be available during programs for client contact.
• Collaborate with Business Development to respond to referrals from hotels and clients.
• Work with Event Producers to meet client expectations and create memorable experiences.
• Ensure sales and gross profit goals are met and client programs exceed expectations.
• Follow up on future opportunities and generate leads through pay-it-forward programs.
• Stay current with industry trends and developments.
• Educate Global Sales team on local market opportunities and send quarterly destination overviews.
• Implement and execute the business and marketing plan for destination.

Skills

Sales

Relationship building

Account management

Lead generation

Presentation skills

Negotiation

Travel readiness

Education

Bachelor's degree in Hospitality & Tourism

Job description

Regional Event Sales Manager

Applicants must be based in either the Austin, San Antonio, or Houston area to be considered for this role. This role is able to work from home but candidates must also be able to regularly attend client meetings, events, site inspections, etc. in person.

We're PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations.

We believe destinations have power-and our people unlock its magic. We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure.

If you're curious, bold, and ready to build standout experiences, you'll find your place here.

Primary Responsibilities

• Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability
• Manage and maintain existing relationships with key accounts as well as focus on new business development to maintain a strong robust pipeline of opportunities
• Participate in industry related organizations, and local community to develop business and attain leadership status when possible
• Expertly qualify leads and develop innovative program strategies to win business and achieve individual annual sales goal
• Partner with Experience Designers and Creative Team on proposal vision and program specifications to ensure completion of a solution that targets the client's goals and budget. Develop and execute dynamic presentations to prospective clients
• Arrange and conduct Site Inspections for clients, entertain clients and develop a personal rapport
• Finalize and close business with clients, arranging for program deposit and signed contracts prior to transitioning to event production team
• Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking purposes and ensuring financial targets are achieved
• Manage travel and client marketing budgets and schedules for appropriate approval
• Initiate sales calls and follow up
• Update hoteliers and clients on a regular basis on new venues, services and destinations through locally derived marketing strategies and initiatives
• Be available during program for client contact
• Work closely with Business Development to respond to all referral leads from hotels and clients
• Collaborate with Experience Designers and Event Producers to meet clients expectations and create memorable customer experiences
• Ensure that sales/gross profit goals are met and clients' programs exceed their expectations
• Follow up with clients on future program opportunities and generate system leads through the pay it forward program
• Remain current and knowledgeable of industry trends and developments
• Partner with and educate Global Sales team on local market and program opportunities. Send quarterly destination overview to GSD Team to ensure they stay up to date in the market
• Implement and execute business and marketing plan for destination

Qualifications

• 5 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field preferred
• Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred
• Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business
• Knowledge of program design and development, from inception through contract
• Proven ability to meet sales goals consistently
• Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs
• Must be able to interpret, define and document complex program requirements
• Must be able to develop and maintain strong supplier/partner, hotelier, and community relations
• Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.
• Must be able to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings
• Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents
• Must be able to respond to common inquiries or complaints from clients and/or supplier/partners
• Must be able to prepare reports, write business correspondence, and develop and write proposals, and sales reports
• Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers
• Must be able to calculate program costs, percentages, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) with Company Match
• Short-term and Long-term Disability Insurance
• Life Insurance
• Employee Assistance Program
• Paid Vacation Time and Paid Holidays
• Paid Sick Time
• Parental Leave
• Pet Insurance
• Flexible Spending Accounts
• and others

Ready to discover where next begins?

PRA offers you room to grow, create, and step confidently into your next era.

When you join PRA, you'll have the opportunity for a creative, energetic, and inspiring career in sales, creative, operations, production and more.

Our Services

• Activations
• Experiential Marketing
• Event Strategy
• Experience Design
• Interactive Installations
• Themed Events & Décor
• Adventures & Excursions
• Dining & Culinary Experiences
• Entertainment & Performances
• ESG & Social Impact Integration
• Team Building & CSR
• Transportation & Logistics
• Meeting Management
• AV Management
• Content & Messaging
• Content Design & Production
• Demo Experiences
• Theatrical Design & Delivery