Regional Event Sales Manager

PRA Events, Inc.

Palm Desert (CA)

Hybrid

USD 80,000 - 130,000

Full time

3 days ago

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Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Disability Insurance

Life Insurance

Paid Vacation Time

Paid Holidays

Paid Sick Time

Parental Leave

Pet Insurance

Flexible Spending Accounts

Job summary

PRA Events, Inc. is seeking a dynamic Senior Sales professional based in the Palm Springs area for a hybrid role. You will grow our DMC client base, manage key accounts, and drive revenue while delivering outstanding client experiences.

Lead generation, proposal design, site inspections, and close collaboration with Experience Designers will be core. Expect a generous base plus commissions and a supportive team focused on growth and hospitality excellence.

Qualifications

5+ years of experience in sales, preferably in DMC, incentive travel or events.
Ability to develop new business, qualify leads and close deals.
Experience with proposals, RFPs, contracts and budgeting.

Responsibilities

Increase sales by building new accounts and expanding existing ones.
Maintain relationships with key accounts and build a robust pipeline.
Collaborate with Experience Designers on proposals and program specs.
Qualify leads and develop strategies to win business and hit annual targets.
Enter program budgets in Salesforce and track revenue and gross profit.
Coordinate site inspections and client entertainment to foster rapport.

Skills

Sales experience

Relationship building

Lead follow-up

Proposal presentation

Strategic thinking

Education

Bachelor's degree in Hospitality & Tourism

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in Communications

Job description

This role is hybrid and applicants must be based in/near Palm Springs to be considered.

We're PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations.

We believe destinations have power-and our people unlock its magic. We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure.

If you're curious, bold, and ready to build standout experiences, you'll find your place here.

Primary Responsibilities

Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability
Manage and maintain existing relationships with key accounts as well as focus on new business development to maintain a strong robust pipeline of opportunities
Participate in industry related organizations, and local community to develop business and attain leadership status when possible
Expertly qualify leads and develop innovative program strategies to win business and achieve individual annual sales goal
Partner with Experience Designers and Creative Team on proposal vision and program specifications to ensure completion of a solution that targets the client's goals and budget. Develop and execute dynamic presentations to prospective clients
Arrange and conduct Site Inspections for clients, entertain clients and develop a personal rapport
Finalize and close business with clients, arranging for program deposit and signed contracts prior to transitioning to event production team
Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking purposes and ensuring financial targets are achieved
Manage travel and client marketing budgets and schedules for appropriate approval
Initiate sales calls and follow up
Update hoteliers and clients on a regular basis on new venues, services and destinations through locally derived marketing strategies and initiatives
Be available during program for client contact
Work closely with Business Development to respond to all referral leads from hotels and clients
Collaborate with Experience Designers and Event Producers to meet clients expectations and create memorable customer experiences
Ensure that sales/gross profit goals are met and clients' programs exceed their expectations
Follow up with clients on future program opportunities and generate system leads through the pay it forward program
Remain current and knowledgeable of industry trends and developments
Partner with and educate Global Sales team on local market and program opportunities. Send quarterly destination overview to GSD Team to ensure they stay up to date in the market
Implement and execute business and marketing plan for destination

Qualifications

5 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field preferred
Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred
Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business
Knowledge of program design and development, from inception through contract
Proven ability to meet sales goals consistently
Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programsMust be able to interpret, define and document complex program requirements
Must be able to develop and maintain strong supplier/partner, hotelier, and community relations
Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.
Must be able to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings
Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents
Must be able to respond to common inquiries or complaints from clients and/or supplier/partners
Must be able to prepare reports, write business correspondence, and develop and write proposals, and sales reports
Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers
Must be able to calculate program costs, percentages, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation

Compensation: $80,000-$130,000 comprised of base pay and commissions.

Benefits include Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short-term and Long-term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.

Ready to discover where next begins?

PRA offers you room to grow, create, and step confidently into your next era.

When you join PRA, you'll have the opportunity for a creative, energetic, and inspiring career in sales, creative, operations, production and more.

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