Regional Event Sales Manager

PRA Business Events

Seattle (WA)

Hybrid

USD 80,000 - 90,000

Full time

5 days ago

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Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Paid Vacation Time

Job summary

PRA Business Events, a leading destination management company, is seeking a Regional Event Sales Manager based in Seattle with flexible work-from-home options and in-person meeting requirements. The role focuses on expanding the client base, growing a strong pipeline, and delivering standout event experiences while ensuring financial profitability.

Ideal candidates will have 5+ years in sales within DMC or related fields and a track record of hitting sales targets.

Qualifications

5+ years of experience in sales, preferably in DMC, incentive travel, event management.
Bachelor’s degree in Hospitality & Tourism, Business Management, Marketing, or related field.
Proven ability to meet sales goals consistently.
Ability to develop solutions and resources for program development and negotiation.
Strong supplier/partner relations and contract negotiation skills.

Responsibilities

Increase sales by developing relationships with new accounts and growing existing ones while prioritizing client experiences and profitability.
Maintain relationships with key accounts and build a robust pipeline of opportunities.
Develop and deliver dynamic visual proposals to prospective clients.
Work with Experience Design to align proposals with client goals and budgets.
Qualify leads and develop innovative program strategies to win business and hit annual targets.
Close business with clients, securing deposits and contracts before transitioning to production team.

Skills

Sales experience

DMC experience

Account management

Proposal presentation

Negotiation

Client relations

Salesforce

Education

Bachelor's degree in Hospitality & Tourism

Tools

Salesforce

Job description

Regional Event Sales Manager

Candidates must be based in Seattle to be considered for this role. This role is able to work from home but candidates must also be able to attend client meetings, events, site inspections, etc. in person.

We’re PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations.

We believe destinations have power-and our people unlock its magic. We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure.

If you're curious, bold, and ready to build standout experiences, you'll find your place here.

Primary Responsibilities

Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability
Manage and maintain existing relationships with key accounts as well as focus on new business development to maintain a strong robust pipeline of opportunities
Independently develop and execute dynamic visual proposals to prospective clients, following PRA's standard process while utilizing existing destination assets
Work with the Experience Design team as needed to further develop proposal to create consistency in the region
Conduct supplier outreach for availability, pricing, and local operations context
Research, develop and maintain business relationships with supplier partners and vendors
Act as the primary producer for a select segment of smaller programs, taking ownership from inception through full onsite execution
Participate in industry related organizations, and local community to develop business and attain leadership status when possible
Qualify leads and develop innovative program strategies to win business and achieve individual annual sales goal
Partner with Experience Designers on proposal vision and program specifications to ensure completion of a solution that targets the client's goals and budget. Develop and execute dynamic presentations to prospective clients
Arrange and conduct Site Inspections for clients, entertain clients and develop a personal rapport
Finalize and close business with clients, arranging for program deposit and signed contracts prior to transitioning to event production team
Quantify projected budgets (revenue and gross profits) for programs and enter into Salesforce for revenue tracking purposes and ensuring financial targets are achieved
Manage travel and client marketing budgets and schedules for appropriate approval
Initiate sales calls and follow up
Update hoteliers and clients on a regular basis on new venues, services and destinations
Be available during program for client contact and attend pre-cons when applicable
Utilize Salesforce to track and respond to all referral leads from hotels and clients
Work with Experience Designers and Event Producers to meet client expectations and create memorable experiences
Follow up with clients on future program opportunities and generate system leads through the pay it forward program
Remain current and knowledgeable of industry trends and developments
Partner with and educate Global Sales team on local market and program opportunities
Implement and execute business and marketing plan for destination

Qualifications:

5 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field preferred
Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred
Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business
Knowledge of program design and development, from inception through contract
Proven ability to meet sales goals consistently
Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs
Must be able to interpret, define and document complex program requirements
Must be able to develop and maintain strong supplier/partner, hotelier, and community relations
Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.
Must be able to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings
Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents
Must be able to respond to common inquiries or complaints from clients and/or supplier/partners
Must be able to prepare reports, write business correspondence, develop and write proposals and sales reports
Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers
Must be able to calculate program costs, percentages, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation

Salary: $80,000-$90,000 plus commissions

Benefits