Regional Sales Lead, Mandarin Speaking

Tech Sales Jobs; United States; Remote; USD 115,000 - 191,000; Full time

Job summary

Bybit is hiring a Regional Sales Lead for the Mandarin-speaking market, focusing on affiliate growth, KOL partnerships, and high-net-worth client engagement. You will source and manage affiliates, build relationships with traders, and tailor strategies to the APAC crypto landscape from a remote Hong Kong base.

You will collaborate with global and local teams, drive user acquisition, and optimize affiliate ROI while staying ahead of regulatory changes and market trends.

Qualifications

• 3+ years in cryptocurrency, FX, fintech or financial services with affiliate networks or BD pipelines.
• Business development or affiliate management experience and understanding of referral economics and partner lifecycle.
• Strong project management skills across multiple partner relationships, campaigns, and deadlines.
• Data-driven mindset with understanding of acquisition OKRs (CPA, LTV, deposits, volume per referred user).
• Fluent in Mandarin; daily collaboration between global HQ and local partners.
• Self-starter mentality with proactive planning and execution.

Responsibilities

• Affiliate Network Building: identify, recruit, and develop affiliates with high-net-worth clients and professional traders.
• KOL & Influencer Partnerships: manage relationships with crypto KOLs, influencers, and media; negotiate campaigns and referral programs.
• HNW Client Management: build/directly manage relationships with high-net-worth individuals and trading groups; provide access to relevant Bybit products.
• User Acquisition Strategy: devise locally relevant approaches to acquiring users beyond standard playbooks.
• Market Intelligence: track crypto regulation, competitors, and community sentiment; feed insights to leadership.
• Performance Optimization: own affiliate OKRs—registrations, deposits, trading volume, retention—and iterate for ROI.
• Cross-functional Collaboration: work with product, compliance, marketing, and VIP teams to localize Mandarin experience.

Skills

Affiliate network building

KOL & Influencer partnerships

HNW client management

Data-driven analytics

Project management

Mandarin fluency

Business development

Job description

Regional Sales Lead, Mandarin Speaking Region

Location: APAC - Remote; Hong Kong SAR

Department: Global Regions

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Overview

The Regional Sales Lead owns the affiliate growth strategy and execution for the Mandarin-speaking market, reporting into our global BD team. You'll be on the ground — sourcing and building relationships with crypto communities, KOLs, HNW individuals, and professional traders to drive user acquisition and deepen Bybit's presence in one of the world's most active retail crypto markets

Responsibilities

• Affiliate Network Building: Proactively identify, recruit, and develop affiliates with communities of HNW clients, professional traders, and active crypto participants.
• KOL & Influencer Partnerships: Source and manage relationships with crypto KOLs, influencers, and media channels — negotiate campaigns, co-branded content, and referral programs that drive registrations and trading volume on Bybit
• HNW Client Management: Build and maintain direct relationships with high-net-worth individuals and trading groups; serve as their primary Bybit contact, ensuring they have access to relevant products (OTC desk, VIP programs, institutional-grade features)
• User Acquisition Strategy: Devise creative, locally-relevant approaches to acquire users — going beyond standard playbooks to find what works in unique crypto landscape
• Market Intelligence: Stay on top of crypto regulation, competitor activity (local and global exchanges), and community sentiment — feed insights back to regional and global leadership
• Performance Optimization: Own and report on affiliate acquisition of OKRs — registration, deposit conversion, trading volume, retention — and iterate based on data to improve ROI
• Cross-functional Collaboration: Work closely with Bybit's product, compliance, marketing, and VIP teams to localize offerings and ensure the Mandarin-speaking user experience is best-in-class

Requirements

• 3+ years of solid experience in cryptocurrency, FX, fintech, or financial services — with a demonstrable track record of building affiliate networks or BD pipelines from scratch
• Business development or affiliate management experience — you understand the mechanics of referral economics, commission structures, and partner lifecycle management
• Strong project management skills — comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously
• Data-driven mindset — you understand acquisition OKRs (CPA, LTV, deposit conversion, volume per referred user) and use segmentation and analytics to optimize performance
• Fluent in Mandarin — this is non-negotiable; you'll operate between global HQ and local partners daily
• Self-starter mentality — you don't wait for instructions; you find the opportunity and bring the plan

Nice to Have

• Previous experience at a crypto exchange — you know how exchange BD works
• Experience working across time zones and cross-cultural teams in a global organization
• Genuine passion for blockchain technology, DeFi, and the evolving crypto payments space
• Existing relationships with Mandarin-speaking financial media, fintech associations, or institutional broker networks

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.