Social Media & Community Lead

Bybit; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit is seeking a seasoned Social Media & Community COE lead to steer regional strategy across social channels. You will collaborate with Product, Marketing, PR and regional teams to translate community insights into product launches and campaigns.

You will build scalable governance, runbooks, and performance metrics to measure engagement, sentiment, and trust, while coaching regional teams to raise execution maturity in a fast-growing, global company.

Qualifications

• 6+ years in social media, community management or digital marketing within a fast-paced organisation.
• Proven experience leading regional/global social media and community functions across multiple markets.
• Strong understanding of social listening, community engagement, sentiment analysis, and online reputation management.
• Experience developing scalable governance, playbooks, and operational standards.
• Strong stakeholder management with ability to influence cross-functional teams and senior leadership.
• Excellent analytical, communication, and presentation skills, with the ability to translate insights into business recommendations.

Responsibilities

• Lead as Social Media & Community COE to the regional team, defining the regional strategy, governance, and operating framework across all social and community channels.
• Establish scalable frameworks, playbooks, and best practices that enable regional teams to execute consistent, high-quality social and community initiatives.
• Own the collection, consolidation, and analysis of community feedback, social listening, and customer sentiment, translating insights into actionable recommendations for business stakeholders.
• Build and strengthen brand trust by developing community engagement strategies and supporting reputation management initiatives across key markets.
• Partner with Product, Marketing, PR, Customer Experience, and Regional teams to ensure community insights are embedded into product launches, campaigns, and customer communications.
• Train and enable regional teams through coaching, knowledge sharing, toolkits, and campaign frameworks to improve execution quality and operational maturity.
• Define performance metrics and reporting frameworks to measure community health, engagement, sentiment, and social media effectiveness across regions.
• Continuously identify opportunities to optimise processes, tools, governance, and resource allocation between global and regional teams.

Skills

Social media management

Digital marketing

Brand strategy

Stakeholder management

Analytics

Communication

Presentation skills

Job description

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world‑class technology and a user‑first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3—connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem‑solvers, and innovators, we foster a high‑performance and fast‑moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Key Responsibilities

• Lead as Social Media & Community COE to the regional team, defining the regional strategy, governance, and operating framework across all social and community channels.
• Establish scalable frameworks, playbooks, and best practices that enable regional teams to execute consistent, high‑quality social and community initiatives.
• Own the collection, consolidation, and analysis of community feedback, social listening, and customer sentiment, translating insights into actionable recommendations for business stakeholders.
• Build and strengthen brand trust by developing community engagement strategies and supporting reputation management initiatives across key markets.
• Partner with Product, Marketing, PR, Customer Experience, and Regional teams to ensure community insights are embedded into product launches, campaigns, and customer communications.
• Train and enable regional teams through coaching, knowledge sharing, toolkits, and campaign frameworks to improve execution quality and operational maturity.
• Define performance metrics and reporting frameworks to measure community health, engagement, sentiment, and social media effectiveness across regions.
• Continuously identify opportunities to optimise processes, tools, governance, and resource allocation between global and regional teams.

Requirements

• 6+ years of experience in social media, community management, digital marketing, or brand strategy within a fast‑paced, digital‑first organisation.
• Proven experience leading regional or global social media and community functions across multiple markets.
• Strong understanding of social listening, community engagement, customer sentiment analysis, and online reputation management.
• Experience developing scalable frameworks, governance models, playbooks, and operational standards.
• Strong stakeholder management skills with the ability to influence cross‑functional teams and senior leadership.
• Excellent analytical, communication, and presentation skills, with the ability to translate community insights into business recommendations.

Profile

• Strategic thinker who understands how social media and community contribute to brand, product, and business growth.
• Passionate about customer engagement and building trusted communities.
• Highly collaborative, with the ability to influence without direct authority across global and regional teams.
• Data‑driven, commercially minded, and comfortable making decisions based on customer insights and performance metrics.
• Thrives in a fast‑paced, high‑growth environment and enjoys building scalable functions from the ground up.

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team‑building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from every corner of the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us—Your long‑term development is important to us. We offer internal job opportunities to help build your career path.