Regional Sales Executive / Senior Executive (Texas)

Yeo Hiap Seng (Yeo’s); Houston (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Yeo’s is seeking a Regional Sales Executive / Senior Executive to lead and expand sales operations across a designated geographic area. You will develop a regional strategy, manage distributors, and drive revenue growth with a focus on customer relationships and market opportunities.

The role requires strong communication, negotiation skills, and the ability to analyze trends, plan events, and collaborate with management to meet targets. Bachelor’s degree and regional travel are expected.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• Preferably experience in F&B or FMCG industries.
• Strong understanding of sales methodologies, market dynamics, and CRM.
• Excellent communication, presentation, and negotiation skills.
• Ability to analyze data, interpret insights, and make informed decisions.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel within the region as needed.
• Ability to multitask and work efficiently under pressure.
• Advantage if able to communicate in English/Mandarin/Vietnam/Korean.

Responsibilities

• Develop and implement a comprehensive sales strategy to achieve regional revenue and growth targets.
• Analyze market trends, competitor activities, and customer needs to identify opportunities for business expansion.
• Collaborate with senior management to define sales goals, budgets, and performance metrics.
• Plan and work with distributors for quarterly and yearly sales orders and business plans.
• Plan and organize regional trade shows, events, market visits, and other trade-related activities/promotions.
• Manage & monitor product distribution, depth of stock & merchandising/display.
• Build and maintain strong relationships with key customers, partners, and stakeholders.
• Understand customer needs and tailor sales strategies and solutions that meet their requirements.
• Ensure exceptional customer satisfaction and address issues promptly.
• Lead by example and participate in sales activities, including prospecting, presentations, negotiations, and deal closures.
• Monitor sales pipelines, forecasts, and sales performance metrics.
• Collaborate with cross-functional teams to deliver seamless customer experiences and timely order fulfillment.
• Responsible for regional revenue & profit targets.
• Identify new market segments, distribution channels, and business opportunities for growth.
• Develop and nurture partnerships and alliances that enhance market presence.
• Prepare regular sales reports, forecasts, and analyses for senior management.
• Provide insights and recommendations based on market trends and data.
• Develop, manage & execute regional monthly & yearly business plans.

Skills

Sales strategy

Communication

Negotiation

CRM

Data analysis

Presentation

Travel readiness

Multitasking

English/Mandarin

Education

Bachelor's degree in Business/Marketing

Tools

CRM software

Microsoft Office

Job description

Established in 1900 and publicly listed in Singapore since 1969, Yeo’s is one of Singapore’s oldest homegrown brands. With a strong penchant for innovation and high-quality standards, it has kept ahead of its time in developing a wide repertoire of food and beverage products, meeting the ever-changing needs of consumers. Today, Yeo’s brand has successfully penetrated into countries like Malaysia, Indonesia, Cambodia, China and cities like New York, London, Paris, Melbourne, Hong Kong and many more. A homegrown brand that enjoys accolades of awards including the recently awarded SPBA 2016 – Regional Brand, SPBA 2015 – Heritage Brand, AVA Food Excellence Safety Award – Platinum, SBP Singapore Productivity Award and many more.

Purpose of Position:-

We are seeking passionate and results-driven Regional Sales Executive / Senior Executive to lead and expand our sales operations within a designated geographic area. The ideal candidate is a strategic thinker and skilled communicator who can drive sales growth, build strong customer relationships, yet be able to work independently.

WHAT YOU NEED TO DO:

[A] Sales Strategy and Planning:

• Develop and implement a comprehensive sales strategy to achieve regional revenue and growth targets.
• Analyze market trends, competitor activities, and customer needs to identify opportunities for business expansion.
• Collaborate with senior management to define sales goals, budgets, and performance metrics.
• To plan and work with distributors for quarterly and yearly sales orders and business plans.
• Plan and organize regional trade shows, events, market visits, and other trade-related activities/promotions
• To manage & monitor our product distribution, depth of stock & merchandising/display.

[B] Customer Relationship Management:

• Build and maintain strong relationships with key customers, partners, and stakeholders by providing support, information, and guidance.
• Understand customer needs and preferences to tailor sales strategies and solutions that meet their requirements.
• Ensure exceptional customer satisfaction and address any issues or concerns promptly.
• Lead by example and actively participate in sales activities, including prospecting, presentations, negotiations, and deal closures.
• Monitor sales pipelines, forecasts, and sales performance metrics to ensure consistent progress toward targets.
• Collaborate with cross-functional teams to deliver seamless customer experiences and timely order fulfillment.
• Responsible for regional revenue & profit targets.

[D] Market Expansion and Business Development:

• Identify new market segments, distribution channels, and business opportunities for growth.
• Develop and nurture partnerships and alliances that enhance the company's market presence and reach.

[E] Reporting and Analysis:

• Prepare regular sales reports, forecasts, and analyses for senior management.
• Provide insights and recommendations based on market trends, customer feedback, and sales data.
• Develop, manage & execute regional monthly & yearly business plans.

WHAT YOU NEED TO HAVE:

• Bachelor's degree in Business, Marketing, or related field
• Preferably someone with experience in F&B or FMCG industries
• Strong understanding of sales methodologies, market dynamics, and customer relationship management.
• Excellent communication, presentation, and negotiation skills.
• Ability to analyze data, interpret insights, and make informed decisions.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel within the region as needed.
• Ability to multitask and work efficiently under pressure.
• Great advantage for candidate able to communicate in English/Mandarin/Vietnam/Korean language.