Regional Sales Exec: Coffee & Beverage Solutions (Remote)

Royal Cup, Inc.; Cincinnati (OH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work opportunities

401(k) matching

Life and disability insurance

Tuition reimbursement

Paid holidays

Job summary

Royal Cup, Inc. is seeking a Regional Sales Executive to drive new business growth across Healthcare, Senior Living, Food & Beverage, and Hospitality within an assigned geography. You will be in the field, building relationships with purchasing decision-makers and turning knowledge into new accounts.

The role emphasizes travel within the region, delivering compelling proposals, and maintaining a robust CRM pipeline. A bachelor's degree or equivalent plus 2–4 years of sales experience is required.

Qualifications

• 2-4 years of sales experience.
• Excellent written and verbal communication skills.
• Proficiency in MS Office and basic IT skills.

Responsibilities

• Spend the majority of your time in market, building relationships through in-person prospect engagement.
• Engage key decision-makers, including procurement leaders, F&B Directors, GMs, and operations leaders who influence buying decisions.
• Develop fluency in Royal Cup and Farmer Brothers value propositions for Healthcare, Senior Living, Food & Beverage, and Hospitality.
• Share concrete examples and proof points of how Royal Cup and Farmer Brothers deliver value for customers in each target segment.
• Use sales materials and content to anchor meetings toward a commercial outcome.
• Pursue and close opportunities with disciplined, well-prepared proposals in partnership with internal teams.
• Maintain an accurate, current pipeline in our CRM system.
• Prospect new business within your assigned geography and hand off closed accounts to the Regional Account Manager with documentation.

Skills

Communication skills

MS Office

Strategic thinking

Travel willingness

Driver's license

Education

Bachelor's degree or equivalent

Tools

CRM software (C4C)

Job description

Royal Cup, Inc. is seeking a Regional Sales Executive to drive new business growth across Healthcare, Senior Living, Food & Beverage, and Hospitality within an assigned geography. You will be in the field, building relationships with purchasing decision-makers and turning knowledge into new accounts.

The role emphasizes travel within the region, delivering compelling proposals, and maintaining a robust CRM pipeline. A bachelor's degree or equivalent plus 2–4 years of sales experience is required.