Regional Field Sales Executive – Coffee & Beverages

Royal Cup, Inc.; Phoenix (AZ); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k)

Life insurance

Tuition reimbursement

Paid vacations

Flexible Spending Account

Job summary

Royal Cup, Inc. in Phoenix seeks a Regional Sales Executive to drive new business growth within an assigned geography. You will spend most of your time in the field building relationships with healthcare, senior living, food & beverage, and hospitality buyers, turning insights into new accounts.

The role requires 2–4 years of sales experience, a bachelor’s degree, and willingness to travel. A strong CRM, MS Office, and exceptional communication are essential for success.

Qualifications

• Bachelor's degree in business administration or a related field is required.
• 2–4 years of sales or related experience with a track record of growth.
• Proficiency in MS Office and basic IT skills.
• Excellent written and verbal communication skills.
• Willingness and ability to travel across multiple markets, including overnight travel.

Responsibilities

• Spend the majority of time in market building relationships with in-person prospect engagement.
• Engage procurement leaders, F&B Directors, GMs, and operations leaders.
• Develop fluency in Royal Cup and Farmer Brothers value propositions for target industries.
• Provide concrete examples and proof points of value to customers in each target segment.
• Use sales materials to anchor meetings toward a commercial outcome.
• Pursue and close opportunities with well-prepared proposals in partnership with internal teams.
• Maintain an accurate pipeline in the CRM and hand off newly closed accounts to the Regional Account Manager.

Skills

MS Office

Communication skills

Travel readiness

Education

Bachelor's degree in business administration or related field

Tools

CRM (C4C)

Job description

Royal Cup, Inc. in Phoenix seeks a Regional Sales Executive to drive new business growth within an assigned geography. You will spend most of your time in the field building relationships with healthcare, senior living, food & beverage, and hospitality buyers, turning insights into new accounts.

The role requires 2–4 years of sales experience, a bachelor’s degree, and willingness to travel. A strong CRM, MS Office, and exceptional communication are essential for success.