Field Sales Executive — Coffee & Beverage Solutions

Royal Cup, Inc.; Raleigh (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Remote work opportunities

401(k) matching

Job summary

Royal Cup, Inc. in Raleigh, NC, is seeking a Regional Sales Executive to drive new business growth across Healthcare, Senior Living, Food & Beverage, and Hospitality.

The role is in-market, requiring extensive field presence to build relationships with procurement leaders and key decision-makers. You will develop fluency in Royal Cup and Farmer Brothers value propositions, create strong proposals, and maintain a current CRM pipeline.

Qualifications

• Bachelor's degree in business administration or a related field.
• 2-4 years of experience in sales or a related role.
• Proficiency in MS Office and basic IT skills.
• Excellent written and verbal communication skills.
• Willingness and ability to travel across multiple markets, including overnight travel.
• A valid driver's license and personal auto insurance as required by state law.

Responsibilities

• Spend the majority of your time in market, building relationships through in-person prospect engagement.
• Engage key decision-makers, including procurement leaders, F&B Directors, GMs, and operations leaders who influence buying decisions.
• Develop deep fluency in the Royal Cup and Farmer Brothers value proposition for each target industry: Healthcare, Senior Living, Food & Beverage, and Hospitality.
• Share concrete examples and proof points of how Royal Cup and Farmer Brothers deliver value for customers in each target segment.
• Use sales materials and sector enablement content to anchor every meeting in relevant, prepared content that moves toward a commercial outcome.
• Pursue and close competitive takeaway opportunities with a disciplined, well-prepared approach, developing compelling proposals in partnership with internal teams.
• Maintain an accurate, current pipeline in our CRM system.
• Prospect new business within your assigned geography and hand off newly closed accounts to the Regional Account Manager with thorough documentation.

Skills

Communication skills

Travel willingness

Strategic thinking

Education

Bachelor's degree in business administration or related field

Tools

MS Office

CRM (C4C or similar)

Job description

Royal Cup, Inc. in Raleigh, NC, is seeking a Regional Sales Executive to drive new business growth across Healthcare, Senior Living, Food & Beverage, and Hospitality.

The role is in-market, requiring extensive field presence to build relationships with procurement leaders and key decision-makers. You will develop fluency in Royal Cup and Farmer Brothers value propositions, create strong proposals, and maintain a current CRM pipeline.