Regional Sales Director - Hotels & Portfolio Growth

Aimbridge Hospitality; Plano (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Aimbridge Hospitality seeks a Regional Director of Sales to lead sales, catering, and convention services across a portfolio of hotels. You will guide Directors of Sales, drive occupancy and ADR growth, and coordinate with operations to meet revenue and profit goals.

You will oversee budgeting, strategic plans, and training while maintaining strong owner relationships and market leadership across the region. This role requires travel and leadership in a dynamic hospitality environment.

Qualifications

• 4+ years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience.
• Prior multi-brand/multi-market and/or complex sales experience is required.
• Must have a valid driver’s license in the applicable state.
• Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
• Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
• Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
• Must be proficient in general computer knowledge especially Microsoft Office products.
• Must be able to work independently and simultaneously manage multiple tasks.
• Strong organization and presentation skills.
• Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive sales team.
• Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession in addition to the ability to develop others to gain the same knowledge.
• Must work well in stressful, high pressure situations; maintain composure and objectivity under pressure.
• Must be able to work with and understand financial information and data, and basic arithmetic functions.

Responsibilities

• Cultivate and maintain positive relationships with the clients and respective ownership groups.
• Influences the development of hotel sales & marketing plans and actions to maximize enterprise value while maintaining brand identity and standards
• Evaluates and tracks hotel revenue performance of assigned hotel region against budget, brand benchmarks and assigned portfolio
• Monitor group, transient, and catering sales solicitations and bookings to maximize overall revenue.
• Oversee and audit sales automation efforts to maximize overall revenue.
• Oversee the management of the division’s annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
• Initiate and develop sales trips to key feeder markets / cities with a focus on identifying accounts that can directly benefit revenue performance targets at all hotels located within the cluster. In addition, work directly with property based Directors of Sales to help with coordination of on property direct sales efforts.
• Proactively conduct outside sales calls, conduct sales tours and entertain clients.
• Understand the content reflected in contracts and how to negotiate terms therein.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate trends within your market.
• Conducts on property visits to hotels within assigned collection to assess strength of sales leadership, strategic culture and adherence to Aimbridge Hospitality’s established regulations, company standards, sales standards and sales metrics.
• Comply with attainment of individual goals, as well as team goals and budgeted metrics.
• Train all respective Directors of Sales within assigned portfolio(s) on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• Partner with hotel/sales leadership and/or Corporate HR, manage Human Resources in the division in order to attract, retain and motivate the Associates; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.
• Actively understands budgeting and forecasting principles.
• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis.
• Maintains professional working relationship and promote open lines of communication across your collection of hotels to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing).
• Maintain a strong relationship and line of communication with the General Manager with regards to assigned Director of Sales associate(s).
• Travel on a weekly basis, as required.

Skills

Hotel sales experience

Multi-brand/multi-market experience

Verbal & written communication

Professional selling skills

Analytical skills & strategic vision

Microsoft Office proficiency

Independence & multitasking

Strong organization & presentation

Education

4-year college degree

Related experience (1+ year)

Tools

Microsoft Office

Job description

Aimbridge Hospitality seeks a Regional Director of Sales to lead sales, catering, and convention services across a portfolio of hotels. You will guide Directors of Sales, drive occupancy and ADR growth, and coordinate with operations to meet revenue and profit goals.

You will oversee budgeting, strategic plans, and training while maintaining strong owner relationships and market leadership across the region. This role requires travel and leadership in a dynamic hospitality environment.