Regional Sales Director - Growth & Distributor Partnerships

Betco Corporation; Columbus (OH); On-site; USD 90,000 - 150,000; Full time

Job summary

Betco Corporation in Columbus, OH seeks a Regional Sales Director to drive the annual revenue plan across a defined geographic region. The role emphasizes Betco-branded and private-label products through the Jan/San channel and demands strong leadership of distributors and end customers.

The successful candidate will lead forecasting, set performance goals, and execute strategic growth with top distributors, while coordinating with marketing for promotions and managing travel expenses during

Qualifications

• Bachelor’s Degree in Business with a focus on sales.
• 3 - 5 years’ experience in progressive sales management.

Responsibilities

• Drive end-customer sales to expand account penetration.
• Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives.
• Direct sales forecasting and establish performance and personal goals.
• Achieve annual distribution and end-customer sales targets.
• Develop and execute strategic growth plans with top distributors.
• Implement pricing strategies and contract management for distribution partners and end customers.
• Execute promotional programs provided by the marketing team.
• Manage promotional spending (PFA) to achieve sales goals.
• Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments.
• Oversee MAPP and pioneering conflict resolution within the region.
• Support corporate and national account requests within the assigned geography.
• Manage travel and entertainment (T&E) expenses.
• Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets.
• Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights.
• Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales.

Skills

Business Acumen

Customer Focus

Integrity

Interpersonal Savvy

Communication Skills

Negotiation Skills

Decision Making

Results Driven

Education

Bachelor's Degree in Business

Tools

Microsoft Office

CRM Software

iPhone

Laptop

Job description

Betco Corporation in Columbus, OH seeks a Regional Sales Director to drive the annual revenue plan across a defined geographic region. The role emphasizes Betco-branded and private-label products through the Jan/San channel and demands strong leadership of distributors and end customers.

The successful candidate will lead forecasting, set performance goals, and execute strategic growth with top distributors, while coordinating with marketing for promotions and managing travel expenses during