Regional Sales Director

Betco-Corporation; Columbus (OH); On-site; USD 100,000 - 180,000; Full time

Job summary

Betco-Corporation is seeking a Regional Sales Director to drive end-customer sales and achieve the annual revenue plan within a specified geographic region. The role focuses on Betco-branded and private-label products, primarily through the Jan/San channel, and aims to expand market penetration while driving customer demand.

Columbus preferred. Responsibilities include forecasting, pricing strategy, distributor relations, promotional programs, calendar management, and travel up to 75%.

Qualifications

• Bachelor's Degree in Business with a focus on sales.
• 3–5 years of progressive sales management experience.
• Proficiency in Microsoft Office, CRM software, and business devices.

Responsibilities

• Drive end-customer sales to expand account penetration.
• Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives.
• Direct sales forecasting and establish performance and personal goals.
• Achieve annual distribution and end-customer sales targets.
• Develop and execute strategic growth plans with top distributors.
• Implement pricing strategies and contract management for distribution partners and end customers.
• Execute promotional programs provided by the marketing team.
• Manage promotional spending (PFA) to achieve sales goals.
• Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments.
• Oversee MAPP and pioneering conflict resolution within the region.
• Support corporate and national account requests within the assigned geography.
• Manage travel and entertainment (T&E) expenses.
• Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets.
• Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights.
• Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales.

Skills

Microsoft Office Suite

iPhones and business laptops

CRM software

Education

Bachelor's Degree in Business with a focus on sales

Tools

CRM software

Job description

Description

The Regional Sales Director is responsible for achieving the annual revenue plan within a specified geographic region. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and equipment product lines, primarily through the Jan/San channel. The position also involves driving end-customer demand.

Columbus preferred

Requirements

• Drive end-customer sales to expand account penetration.


• Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives.


• Direct sales forecasting and establish performance and personal goals.


• Achieve annual distribution and end-customer sales targets.


• Develop and execute strategic growth plans with top distributors.


• Implement pricing strategies and contract management for distribution partners and end customers.


• Execute promotional programs provided by the marketing team.


• Manage promotional spending (PFA) to achieve sales goals.


• Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments.


• Oversee MAPP and pioneering conflict resolution within the region.


• Support corporate and national account requests within the assigned geography.


• Manage travel and entertainment (T&E) expenses.


• Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets.


• Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights.


• Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales.

Behavioral Capabilities

• Business Acumen: Understands market trends, policies, competition, and strategic practices.


• Customer Focus: Committed to meeting and exceeding customer expectations, building trust and long-term relationships.


• Integrity: Acts in alignment with company values and ethical standards.


• Interpersonal Savvy: Builds strong relationships across all levels using diplomacy and tact.


• Communication Skills: Clearly conveys messages in written and verbal formats.


• Negotiation Skills: Navigates challenging situations effectively while maintaining relationships.


• Decision-Making: Makes informed decisions based on analysis, experience, and judgment.


• Results-Driven: Consistently exceeds sales goals and pushes for continued success.

Education and Experience

• Bachelor's Degree in Business with a focus on sales.


• 3 - 5 years' experience in progressive sales management.

Required Skills

• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).


• Experience using iPhones and laptops for business applications.


• Knowledge of Customer Relationship Management (CRM) software.

Physical Requirements

• Ability to work on a computer for extended periods.


• Travel required - 50% - 75%

EQUAL OPPORTUNITY EMPLOYER