Sales Management (Attic, Crawl Spaces, Roofing, HVAC)

Attic Projects; Orange (CA); On-site; USD 250,000 - 350,000; Full time

Job summary

Attic Projects is seeking a Regional Sales Director for Southern California with deep home-improvement sales leadership experience. The role focuses on building a top-performing regional team, driving lead conversion, and maintaining an exceptional customer experience while protecting the company brand.

You will report to the Corporate Director of Sales and manage travel 30-50% to lead, coach, and close opportunities, ensuring consistent results and operational excellence across the sales

Qualifications

• Elite sales leader with real home-improvement experience.
• Proven closer with ability to lead, coach, and close at a high level.
• 10 out of 10 in customer service, professional, calm under pressure.

Responsibilities

• Build, lead, and develop a high-performing regional sales organization.
• Lead from the front to drive execution and credibility through results.
• Drive regional strategy across lead conversion, closing performance, pricing discipline, and forecasting.
• Establish a performance culture using KPIs, scorecards, and coaching.
• Partner cross-functionally with Marketing, Call Center, and Operations for smooth lead-to-contract handoffs.
• Ensure proposals and documentation are high quality, finance-ready, and executable.
• Set and protect a white-glove customer service standard in the sales process.
• Maintain field readiness with tools, resources, and professional standards.

Skills

Sales leadership

Customer service

Analytical thinking

Job description

Regional Sales Director (Attic, Crawl Spaces, Roofing, HVAC)- SoCal

South California

Why Attic Projects

Our goal is to find an elite sales leader with real home-improvement experience, someone who is willing to get their hands dirty, learn our services fast, and lead a team by example. This person must be a proven closer, able to earn the team's respect by producing results in the field early on, even though the long-term goal is leadership, not running leads. They need to be highly analytical and strategic, obsessive about execution, and willing to put in the time and effort with every client, salesperson, and lead to hit the numbers.We strongly prefer candidates with HVAC or roofing sales leadership experience, but we will absolutely consider strong Sales Directors and above from the broader home-improvement and service-sales industry who can prove they can lead, coach, and close at a high level. Above all, this person must be a 10 out of 10 in customer service, professional, calm under pressure, and able to protect the client experience while driving results.

Role and Responsibilities

Reporting to the Corporate Director of Sales, the Regional Director of Sales owns regional sales performance and team development, turning lead flow into profitable revenue while protecting the customer experience and the company brand.

• Build, lead, and develop a high-performing sales organization, hire, train, coach, and hold the team accountable to clear standards
• Lead from the front when needed, set the pace, model the sales process, and earn credibility through results and consistency
• Drive regional strategy and execution across lead conversion, closing performance, pricing discipline, and forecasting
• Establish a strong performance culture using KPIs, scorecards, coaching, and clear improvement plans, remove roadblocks and elevate talent
• Partner cross-functionally with Marketing, Call Center, and Operations to ensure a smooth handoff from lead to contract and a strong client experience end-to-end
• Ensure proposal and documentation quality at a high level so deals are clean, finance-ready, and operationally executable
• Set and protect a "white-glove" customer service standard in the sales process, manage escalations when needed, and consistently drive 5-star experiences
• Maintain field readiness for the sales team, including tools, resources, and professional standards that support performance

Details

Just role requires 30%-50% travel time

Pay Structure: Base + Bonus (300k)

Applying for this position does not require you to meet every single expectation listed. At Attic Projects, we recognize that embracing diverse perspectives is crucial for fostering innovation and achieving success. Therefore, we are dedicated to creating a team that encompasses a wide range of backgrounds, experiences, and skills.

Attic Projects is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.