Regional Sales Analyst

Happy Global Inc.; Dallas (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

Happy Global Inc. in Dallas seeks a Regional Execution Officer to translate the headquarters strategy into regional sales and customer satisfaction through precise data analysis and frontline operations.

You will monitor regional sales, support display optimization, and lead weekly briefs; you will visit VIP stores to ensure product placement and collect feedback, while coordinating regional promotions and gift distributions.

Qualifications

• Willingness to conduct frequent in-person store visits (70% fieldwork)
• Strong data literacy and ability to translate insights into actions
• Experience in FMCG/retail is a plus
• Excellent communication and collaboration with store partners

Responsibilities

• Monitor daily regional sales data, terminal sell-through, and store-level performance.
• Produce weekly/monthly regional briefs with actionable insights.
• Regularly visit VIP/chain stores to inspect displays, optimize on-shelf availability, and coordinate sampling.
• Coordinate regional gift distribution and collect feedback from stores and wholesale customers.
• Engage with secondary wholesalers, explain campaigns, and gather downstream terminal information.
• Oversee regional promotional activities, pre-event prep, material distribution, tracking, and post-campaign reviews to ensure flawless execution.

Skills

Data analysis

Field visits

Retail operations

Stakeholder management

Job description

• You are the "regional execution officer of headquarters strategy" and the "nerve endings on the frontline battlefield." Your core value lies in translating the company's channel strategy into actual regional sales volume and end-customer satisfaction through efficient data analysis and solid frontline operational actions.

II. Key Responsibilities

1. Data Analysis & Insights

• Responsible for daily monitoring and preliminary analysis of regional sales data, terminal sell-through performance, and wholesale as well as store-level customer performance.
• Independently produce weekly/monthly regional business briefs, using data to identify issues (e.g., regional product preference variations, key customer sell-through anomalies) and provide actionable insights rather than simply reporting results.
• As the company representative, regularly visit VIP/chain stores, with core activities including:
• Inspecting and optimizing product display, on-shelf availability, and sampling arrangements;
• Coordinating regional gift distribution and collecting feedback from stores and wholesale customers;
• Proactively engaging with secondary wholesalers, communicating company policies, assisting their sales teams in understanding campaign details, and collecting downstream terminal information.

3. Promotion Execution & Implementation

• Oversee all types of regional promotional activities (targeting wholesalers or stores), handling pre-event preparation, material distribution, in-process tracking, results collection, and post-campaign review to ensure flawless "last-mile" execution.

III. Requirements

• Strong execution capability; willing to conduct frequent in-person store visits (70% fieldwork time) and reliably complete standardized operational tasks.
• Data literate with analytical mindset; able to quickly master data systems, identify business issues from sales data, and translate findings into execution actions.
• Retail terminal experience preferred; prior work or liaison experience in convenience stores or FMCG retail is a plus, with understanding of store operations and customer behavior.
• Strong communication and service orientation; approachable personality, skilled at building trust with store partners, with cross-functional collaboration and problem-solving abilities.