Regional Sales Manager

Bulkhead Energy Drinks; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive performance-based variable compensation

Potential long-term incentives based on performance and tenure

Job summary

A leading beverage company is seeking a Regional Sales Manager to drive revenue growth within the assigned territory. The role includes full ownership of sales performance, strategic pipeline development, and account management. The ideal candidate will have 5–10+ years of sales experience in the CPG or beverage industry, proven success with complex accounts, and strong analytical skills. This position offers competitive, performance-based compensation and opportunities for long-term incentives.

Qualifications

• 5–10+ years of sales experience in CPG, beverage, consumer products, or distribution.
• Proven track record of managing regional territories and complex accounts.
• Strong forecasting, analytical, and pipeline management capabilities.
• Strong forecasting, analytical, and pipeline management capabilities.
• Highly organized, disciplined, and execution-focused.
• Comfortable operating in a fast-paced, growth-oriented environment.

Responsibilities

• Own regional sales performance and deliver against assigned revenue objectives.
• Develop and execute a comprehensive regional sales strategy aligned with company goals.
• Manage and grow key regional accounts, including strategic, chain and distributor.
• Identify risks and opportunities early and take corrective action as needed.
• Grow key regional accounts, including strategic, chain and distributor.
• Drive new account acquisition while expanding share of wallet within existing accounts.
• Build and actively manage a robust sales pipeline and maintain CRM data.
• Coordinate with marketing, operations, and finance on campaigns, inventory, pricing and forecasting.
• Track and report on KPIs such as revenue, pipeline health, and margins.

Skills

Sales experience in CPG

Account management

Forecasting capabilities

Analytical skills

Pipeline management

Organizational skills

Tools

CRM: Salesforce

Excel

Job description

The Regional Sales Manager is responsible for driving revenue growth and execution within assigned territory. This role carries full ownership of regional sales performance, including strategy, pipeline development, account management, and execution across all applicable channels. The RSM operates as a revenue leader, and is accountable for delivering results, managing partners, and ensuring disciplined execution aligned with company objectives.

KEY RESPONSIBILITIES

Revenue Execution & Forecasting

• Own regional sales performance and deliver against assigned revenue objectives
• Develop and execute a comprehensive regional sales strategy aligned with company goals
• Manage monthly and quarterly forecasting with a high degree of accuracy
• Identify risks and opportunities early and take corrective action as needed

Account Management & Business Development

• Manage and grow key regional accounts, including strategic, chain and distributor
• Drive new account acquisition while expanding share of wallet within existing accounts

Pipeline & CRM Discipline

• Build and actively manage a robust sales pipeline to support growth targets
• Maintain accurate CRM data, opportunity tracking, and reporting
• Enforce disciplined sales processes and accountability within the region
• Manage distributors, brokers, and outside sales agents/partners operating within the territory
• Establish performance expectations and hold partners accountable to KPIs
• Ensure alignment with pricing, margin, and operational standards

Cross-Functional Collaboration

• Partner with marketing on regional campaigns, new product launch, and brand initiatives
• Coordinate with operations to align inventory and fulfillment with demand
• Work closely with finance to support pricing discipline, collections, and forecasting

PERFORMANCE METRICS

• Regional revenue attainment
• Forecast accuracy
• Pipeline health and conversion rates
• New account acquisition and account expansion
• Gross margin compliance
• Execution quality of regional initiatives and launches

QUALIFICATIONS & EXPERIENCE

• 5–10+ years of sales experience in CPG, beverage, consumer products, or distribution
• Proven track record of managing regional territories and complex accounts
• Experience working with distributors, brokers, and multi-location customers
• Strong forecasting, analytical, and pipeline management capabilities
• Highly organized, disciplined, and execution-focused
• Comfortable operating in a fast-paced, growth-oriented environment

COMPENSATION & INCENTIVES

• Competitive performance-based variable compensation
• Potential long-term incentives based on performance and tenure