Regional Retail Growth & Activation Manager (Illinois)

Greenthumbindustries; Chicago (IL); On-site; USD 85,000 - 105,000; Full time

Job summary

Green Thumb Industries is seeking a strategic, results-oriented Marketing Manager to own digital and loyalty marketing for our Illinois dispensary network. This central team role reports to the Retail Brand Director and sits at the intersection of brand, performance, and field execution.

The Regional Retail Marketing Manager will develop activation concepts, lead cross-functional implementation, monitor performance, and iterate quickly based on results across loyalty and digital channels.

Qualifications

• 4-6+ years of experience in retail marketing, growth marketing, or a closely related field.
• Demonstrated ability to move from concept to execution: write briefs, align stakeholders, launch campaigns.
• Comfort across multiple channels (paid, organic, email/loyalty, in-person) and synthesize into a market plan.
• Strong analytical instincts to monitor performance and translate data into actions.
• Effective cross-functional communicator aligning teams with different priorities.

Responsibilities

• Concept Development & Campaign Strategy: ideate activation concepts across paid media, loyalty, eCommerce, and in-store improvements.
• Cross-Functional Implementation: lead Illinois campaigns with multiple teams, ensure on-time delivery.
• Performance Monitoring & Optimization: define metrics, track and adjust campaigns based on results.
• Field Activation: travel within Illinois to support activations and build relationships with store teams.
• What Success Looks Like: live activation calendar, increased acquisition, improved retention metrics.

Skills

Retail marketing

Growth marketing

Acquisition

Retention/loyalty

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Marketing automation

Google Analytics

Job description

Green Thumb Industries is seeking a strategic, results-oriented Marketing Manager to own digital and loyalty marketing for our Illinois dispensary network. This central team role reports to the Retail Brand Director and sits at the intersection of brand, performance, and field execution.

The Regional Retail Marketing Manager will develop activation concepts, lead cross-functional implementation, monitor performance, and iterate quickly based on results across loyalty and digital channels.