Regional Product Support Sales Manager

Earn up to $3, 000 SIGN-ON BONUS*; Aurora (CO); On-site; USD 97,000 - 134,000; Full time

Benefits offered by this job

PTO up to 96 hours first year + 8 paid

Medical, dental, vision insurance

401K with up to 7% company match

Tuition reimbursement

EAP

Career growth opportunities

Discounted employee phone plans

Job summary

Wagner Equipment Co. seeks an experienced Regional Product Support Sales Manager to lead a team of PSSRs and Wear Specialists, drive parts and service growth, and coordinate with Caterpillar and internal leaders.

The role emphasizes sales leadership, strategic planning, and strong customer relations, with a comprehensive benefits package and a salary range reflecting experience and education.

Qualifications

• Requires high school diploma or GED; college degree preferred.
• 5+ years in product support, sales, or related field with supervisory experience.
• Strong communication, leadership, and customer service skills.

Responsibilities

• Lead and coach PSSR team to meet objectives and drive performance.
• Develop regional marketing and sales strategies to grow parts and labor revenue.
• Manage budgets, CRM data, and KPI reviews; coordinate with Caterpillar and internal teams.
• Oversee training, partnerships, and escalation resolution to ensure customer satisfaction.

Skills

Leadership

Customer service

Sales experience

Communication

Education

High School Diploma or GED

College Degree preferred

Tools

Microsoft Outlook

Microsoft Excel

Microsoft Word

PowerPoint

Job description

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans - 401K eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more
• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans

The Regional Product Support Sales Manager provides leadership for Product Support Sales Representatives (PSSRs) & Wear Specialist(s) to grow Wagner parts and service business. This role partners closely with Caterpillar and internal Parts and Service leadership to ensure strategic alignment and achievement of company sales, profitability, and customer performance goals.

Pay Rate:$97,196.14 - $133,641.63 Annually Pay rate is dependent upon education & experience.

Why Join Wagner?

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays

• Medical, dental, and vision insurance

• Life and AD&D Insurance

• Retirement Plans - 401K eligible employees can receive a company contribution up to 7%

• Tuition Reimbursement

• Employee Assistance Program (EAP)

• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more

• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans

The Regional Product Support Sales Manager provides leadership for Product Support Sales Representatives (PSSRs) & Wear Specialist(s) to grow Wagner parts and service business. This role partners closely with Caterpillar and internal Parts and Service leadership to ensure strategic alignment and achievement of company sales, profitability, and customer performance goals.

Pay Rate:$97,196.14 - $133,641.63 Annually Pay rate is dependent upon education & experience.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Leads and holds the sales team accountable for achieving results aligned with sales performance scorecard; coaches PSSR team members to address performance gaps and meet company objectives.
• Develops and executes regional marketing and sales strategies to increase parts and labor revenue.
• Creates and manages annual business plans for PSSRs; tracks performance against goals and implements corrective actions as needed.
• Collaborates with sales, operations, and customers to conduct weekly, monthly, and quarterly KPI performance reviews.
• Ensures equipment population data is accurate and current across all systems including DBS, OLGA, and SalesLink.
• Maintains the Caterpillar database (PLESN/Horizon) to support equipment repair history analysis, future sales probability, and parts availability, utilizing CPRO orders when applicable.
• Manages customer discount structure based on business volume and ensures Wagner systems and partnership agreements are consistently met and updated.
• Builds and strengthen partnership with Caterpillar and key suppliers.
  • Provide input into annual forecasts
  • Report on competitive pressures and market activity
  • Coordinate sales incentive programs and training initiatives
• Develop and administer all applicable parts and service merchandising programs
• Partner with regional Parts, Sales, and Service Managers to identify growth opportunities and implement targeted programs to capitalize on those opportunities.
• Oversee and assist in the resolution of customer parts and service issues to ensure a high level of customer satisfaction.
• Maintains strong working knowledge of Caterpillar products and technologies used in the Resource and Construction Industries.
• Develops and manages regional budget, ensuring strong financial performance
• Other duties as assigned by manager

Supervisory Responsibilities:

• Direct reports may include: Product Support Sales Representatives, Product Specialists
• Directs the efforts of Product Support Sales Representatives (PSSR), Product Specialists
• Coordinates the development and training of PSSR’s, Product Specialists
• Provides performance feedback and conducts annual performance reviews
• Assures team is fully utilizing CRM system (activities, opportunities, machine pop, etc.)

Required Education and Experience:

• High School Diploma or GED
• College Degree Preferred
• 7+ years’ experience in a product support or sales department in a heavy equipment dealership
• 5+ years administrative/clerical experience
• 5+ years customer service experience
• 5+ years sales experience
• 5+ years supervisory/management experience
• 3+ years technical or mechanical experience

Physical Demands & Competencies:

• Standing, walking, talking, sitting, use of hands & hearing
• Squatting/Kneeling
• Ability to ascend/descend ladders, stairs, etc.
• Medium work that includes lifting and/or moving objects up to 25 pounds
• Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
• Safety & Product Knowledge
• Ability to adapt to changing conditions
• Proven ability to seek new business opportunities
• Sense of urgency
• Proven customer relationship skills
• Understanding of all aspects of a financial business plan
• Advanced knowledge of Microsoft Outlook, Excel, Word, and PowerPoint

Travel Requirements:

• 1 - 25%

Work Environment:

• Noise: Loud
• Indoors and Outdoors

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

#WMISC

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.