Regional Product & Services Sales Leader

Wagner Equipment Co.; Aurora (CO); On-site; USD 97,000 - 134,000; Full time

Benefits offered by this job

PTO & holidays

Health insurance

Life & AD&D

401K match

Tuition reimbursement

EAP

ID WatchDog

Phone plan discounts

Job summary

Wagner Equipment Co. in Colorado seeks a Regional Product Support Sales Manager to lead the Product Support Sales Representatives and Wear Specialist teams, partnering with Caterpillar to grow parts and service business.

You will develop regional strategies, manage annual plans, track KPIs, and ensure CRM data accuracy while maintaining strong customer relationships and financial performance. This role requires 7+ years in product support or sales in heavy equipment, 5+ years supervisory

Qualifications

• 7+ years’ experience in a product support or sales department in a heavy equipment dealership.
• 5+ years administrative/clerical experience.
• 5+ years customer service experience.
• 5+ years sales experience.
• 5+ years supervisory/management experience.
• 3+ years technical or mechanical experience.

Responsibilities

• Leads and coaches the sales team to achieve results aligned with sales performance scorecard.
• Develops regional marketing and sales strategies to increase parts and labor revenue.
• Creates and manages annual business plans for PSSRs; tracks performance against goals and implements corrective actions.
• Coordinates weekly, monthly, and quarterly KPI performance reviews with sales, operations, and customers.
• Ensures equipment population data is accurate and current across DBS, OLGA, and SalesLink.
• Maintains Caterpillar database (PLESN/Horizon) to support repair history analysis and parts availability.

Skills

Sales leadership

Customer service

Supervisory/management

CRM proficiency

Education

High School Diploma or GED

College Degree Preferred

Tools

CRM system

Job description

Wagner Equipment Co. in Colorado seeks a Regional Product Support Sales Manager to lead the Product Support Sales Representatives and Wear Specialist teams, partnering with Caterpillar to grow parts and service business.

You will develop regional strategies, manage annual plans, track KPIs, and ensure CRM data accuracy while maintaining strong customer relationships and financial performance. This role requires 7+ years in product support or sales in heavy equipment, 5+ years supervisory