Regional PPE Category Lead — Remote/Travel

HexArmor, Limited; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

HexArmor, a leader in PPE, seeks a Regional Category Specialist to drive growth and adoption of its product portfolio across the U.S. region, partnering with Regional Sales Managers, Director of Sales, Marketing, Category and Product Management, and key distributors to expand category presence through training, trials, and insights.

The ideal candidate combines deep PPE product knowledge with strong commercial acumen and the ability to influence across sales teams, distributor partners, and end

Qualifications

• Bachelor's degree or equivalent experience in business/marketing/engineering.
• 5+ years of experience in PPE, industrial safety, category management, product management, or technical sales.
• Strong understanding of distributor-based sales models.
• Experience supporting product launches, trials, or category growth initiatives.
• Ability to travel up to 50% within the assigned region.

Responsibilities

• Category & Product Leadership: Serve as the regional subject matter expert for ATN products (head protection, eye/face protection, hearing protection).
• Support category growth strategies aligned with regional, national, and global product roadmap.
• Act as the voice of the customer by collecting competitive insights, usage trends, and unmet needs.
• Partner with Product Management and Category Management to support new product launches, pilots, and post-launch adoption.
• Sales Enablement & Field Support: Work with Regional Sales Managers to drive category penetration and mindshare.
• Support key customer calls, plant walk-throughs, PPE assessments, and on-site product trials.
• Assist in converting competitive business through product demonstrations and value-based selling.
• Provide pre- and post-sale technical and application support.
• Training & Education: Conduct in-person and virtual product training for sales teams, distributors, and end users.
• Develop feedback to improve training tools, literature, and messaging.
• Ensure consistent product positioning and value proposition across the region.
• Data, Reporting & Collaboration: Track regional category performance, trial activity, and conversion results.
• Share insights with Sales Leadership, Product Management, and Marketing.
• Collaborate cross-functionally to align market needs with priorities.

Skills

PPE knowledge

Distributor sales

Product launches

Travel ability

Education

Bachelor's degree in Business, Marketing, Engineering, or related field

Job description

HexArmor, a leader in PPE, seeks a Regional Category Specialist to drive growth and adoption of its product portfolio across the U.S. region, partnering with Regional Sales Managers, Director of Sales, Marketing, Category and Product Management, and key distributors to expand category presence through training, trials, and insights.

The ideal candidate combines deep PPE product knowledge with strong commercial acumen and the ability to influence across sales teams, distributor partners, and end