Regional Performance Marketing Lead

Delavan Holdings; Madison (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Kunes Auto & RV Group is seeking a Regional Performance Marketing Manager to own day-to-day digital and retail marketing across a regional portfolio of dealership locations. This role focuses on paid media, lead generation, analytics and local execution to drive store-level ROI.

You’ll collaborate with dealership leadership and corporate marketing to turn region-wide strategy into measurable results. You will partner with General Managers, sales and service leaders and external agencies to

Qualifications

• 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media.
• Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns.
• Demonstrated experience analyzing marketing KPIs and making recommendations based on performance.
• Experience managing meaningful marketing budgets.
• Strong Excel, reporting and dashboard skills.
• Ability to work directly with operational leaders and explain marketing performance in practical business terms.
• Strong organizational and project-management skills.
• Comfortable managing multiple locations, campaigns, priorities and deadlines.

Responsibilities

• Monitor performance across paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
• Evaluate campaign effectiveness and identify opportunities to adjust spend, targeting, messaging or channel mix.
• Work with our centralized marketing and media teams to recommend optimizations and incremental investments.
• Track KPIs including VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI.
• Translate marketing data into clear recommendations for regional and dealership leadership.
• Identify underperforming campaigns and develop corrective action plans.
• Monitor marketing budgets across assigned dealership locations and reallocate spend toward higher-performing channels.
• Provide regular marketing-performance reviews and recommendations to store leadership.
• Partner directly with General Managers, sales leaders and fixed-operations leaders to align programs with inventory, sales and service capacity.

Skills

Performance marketing

Digital marketing

Retail marketing

Paid media

Google Ads

Paid social

Display ads

Excel

Reporting

Dashboards

Job description

Kunes Auto & RV Group is seeking a Regional Performance Marketing Manager to own day-to-day digital and retail marketing across a regional portfolio of dealership locations. This role focuses on paid media, lead generation, analytics and local execution to drive store-level ROI.

You’ll collaborate with dealership leadership and corporate marketing to turn region-wide strategy into measurable results. You will partner with General Managers, sales and service leaders and external agencies to