Regional Performance Marketing Lead

Delavan Holdings; Delavan (WI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Kunes Auto & RV Group is seeking a Regional Performance Marketing Manager to own day-to-day performance across digital and retail marketing for a multi-location portfolio. You will dig into analytics to optimize paid media, lead generation and ROI, and partner with dealership GMs, sales and service leaders, and central marketing.

Strong experience in multi-location retail marketing, with a track record of turning regional strategy into store-level results is required.

Qualifications

• 3+ years in performance or retail marketing with measurable results.
• Experience analyzing KPIs and optimizing campaigns.
• Comfort working with cross-functional teams and store leadership.

Responsibilities

• Monitor performance across paid search, paid social, display, retargeting and geo-targeted local campaigns.
• Evaluate campaign effectiveness and adjust spend, targeting, messaging or channel mix.
• Translate marketing data into actionable recommendations for regional and dealership leadership.
• Manage regional marketing budgets and reallocate spend to high-performing channels.
• Ensure campaigns comply with OEM/co-op requirements and vendor SLAs.

Skills

Performance marketing

Digital marketing

Retail marketing

Paid media

ROI analysis

Tools

Google Ads

Facebook/Meta Ads

Display advertising

Analytics dashboards

Job description

Kunes Auto & RV Group is seeking a Regional Performance Marketing Manager to own day-to-day performance across digital and retail marketing for a multi-location portfolio. You will dig into analytics to optimize paid media, lead generation and ROI, and partner with dealership GMs, sales and service leaders, and central marketing.

Strong experience in multi-location retail marketing, with a track record of turning regional strategy into store-level results is required.