Regional New Business Leader: Food Service Growth

Cash-Wa; Sioux Falls (SD); On-site; USD 70,000 - 110,000; Full time

Job summary

Cash-Wa is seeking a Business Development Area Manager to drive new customer acquisition across a multi-state territory, from Gillette WY to Spencer IA to Columbus NE. The role emphasizes hunting new business, prospecting, needs assessment, and onboarding of new customers before handing them to Account Managers.

Responsibilities include building market relationships, executing strategic plans, reporting pipeline, and ensuring profitability.

Qualifications

• Bachelor's degree preferred in Business, Sales, Marketing or related field.
• 3 years of Outside Sales, Business Development, or related experience required.
• Distribution and/or Foodservice experience preferred.

Responsibilities

• Identify, target, and pursue new business opportunities within the territory.
• Conduct prospecting activities including outbound calls, in-person visits, networking.
• Perform needs assessments and design solutions aligned with company products.
• Lead new customer onboarding and initial orders with cross-functional teams.
• Transition activated accounts to Account Managers after handoff.
• Track pipeline activity, conversion rates, and new business revenue.
• Collaborate with Sales Leadership to refine territory strategy and targets.
• Maintain knowledge of offerings, pricing models, and competitive landscape.
• Ensure compliance with policies, pricing, credit requirements, and ops capabilities.
• Perform other duties as assigned and support team objectives.

Skills

Prospecting

Outbound calls

Networking

Needs assessment

Onboarding

Account handoff

Education

Bachelor's degree preferred

Job description

Cash-Wa is seeking a Business Development Area Manager to drive new customer acquisition across a multi-state territory, from Gillette WY to Spencer IA to Columbus NE. The role emphasizes hunting new business, prospecting, needs assessment, and onboarding of new customers before handing them to Account Managers.

Responsibilities include building market relationships, executing strategic plans, reporting pipeline, and ensuring profitability.