Regional Marketing Manager

Capital Square; Glen Allen (VA); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental and Vision Coverage

Cell Phone Reimbursement

120 PTO hours + 40 sick hours

11 Holidays + 2 Floating Holidays + 2V

Job summary

Capital Square Living is seeking a Regional Marketing Manager to lead marketing strategies for the portfolio of multifamily properties. You will oversee campaigns, budgets, and collaborations with property managers to reach occupancy and revenue goals.

The role requires 4+ years in multifamily marketing, strong digital expertise, and the ability to analyze trends and manage multiple priorities in a fast-paced environment. Onsite at Glen Allen HQ with limited travel within the region.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
• Minimum of 4 years of multifamily marketing experience overseeing 10,000+ units or greater.
• Proven success in developing, executing, and optimizing marketing campaigns that drive traffic, occupancy, and brand awareness.
• Strong knowledge of digital marketing strategies: paid advertising, SEO, reputation management, email marketing, CRM, social media.

Responsibilities

• Develop regional marketing plans to drive traffic and occupancy across the portfolio.
• Manage digital campaigns (SEO/SEM, social, email, reputation management, content).
• Analyze market trends, competitor activity, and industry insights for growth opportunities.
• Collaborate with Property Managers to develop property-specific marketing and leasing strategies.
• Monitor campaign performance, manage budgets, and optimize ROI; oversee marketing budgets and vendor investments.
• Manage marketing BI data to identify trends and support reporting and strategy.
• Coordinate with external vendors, agencies, and partners for marketing materials and campaigns.
• Conduct market research to understand resident needs and market conditions.
• Organize community events and resident engagement initiatives to promote properties.

Skills

Marketing strategy

Digital marketing

Communication

Analytics

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CRM systems

PM software

Yardi

Job description

Job Details

Job Details
Level: Experienced
Job Location: Capital Square Realty Advisors LLC - Glen Allen, VA 23060
Position Type: Full Time
Salary Range: $75,000.00 - $85,000.00 Salary

Company Overview

Capital Square Living (CS Living) is a fully integrated property management company based in Richmond, Virginia. CS Living was built on the strong foundation of the Capital Square brand and has a vision to develop and manage the future, one relationship at a time. Our property management company provides a highly competitive compensation package and employee-centric benefits.

Capital Square is one of the top three securitized 1031 exchange sponsors in the U.S. In 2020, Capital Square was not only ranked as one of the fastest growing companies in the Richmond, Virginia area but also made the list for “Best Places to Work” by Virginia Business Magazine as well as their “Fantastic 50” reports in 2019 and 2020.

Summary

The Regional Marketing Manager will be responsible for developing and executing marketing strategies to enhance the visibility and reputation of our multifamily properties. This role involves overseeing marketing campaigns, managing budgets, and collaborating with property managers to achieve occupancy and revenue goals.

Primary Responsibilities

• Develop and implement regional marketing plans and strategies designed to drive traffic, increase brand awareness, and improve occupancy rates across the portfolio
• Manage digital marketing campaigns, including SEO/SEM, social media, email marketing, reputation management, and content creation initiatives
• Analyze market trends, competitor activity, and industry insights to identify opportunities for growth, positioning, and operational improvement
• Collaborate closely with Property Managers and Operations teams to develop and execute property-specific marketing initiatives and leasing strategies
• Monitor, analyze, and report on marketing campaign performance while providing strategic insights and recommendations for optimization and improved results. Manage marketing budgets and ensure cost-effective allocation of marketing resources and vendor investments
• Manage marketing BI (Business Intelligence) data to identify trends, support reporting initiatives, and develop strategic marketing plans focused on increasing economic occupancy and resident retention rates
• Manage processes related to standard follow-up procedures for prospects and lead queue management within the CRM platform
• Coordinate with external vendors, agencies, and strategic partners regarding marketing materials, campaigns, creative services, and ongoing initiatives
• Conduct market research to better understand resident needs, preferences, market conditions, and competitive positioning
• Organize and participate in community events, resident engagement initiatives, and outreach programs designed to promote properties and strengthen community presence
• Ensure brand consistency and quality standards are maintained across all marketing channels, advertising efforts, social media platforms, and collateral materials
• Local travel required throughout the VA portfolio, with approximately 5–10% travel to additional locations within the Mid-Atlantic and Southeast regions

Knowledge and Skills Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred
• Minimum of 4 years of multifamily marketing experience with a proven history of progressive performance and portfolio management experience overseeing 10,000+ units or greater is a must
• Demonstrated success in developing, executing, and optimizing strategic marketing campaigns that drive traffic, lead generation, occupancy, and brand awareness
• Strong knowledge of digital marketing strategies, including paid advertising, SEO, reputation management, email marketing, CRM systems, and social media marketing
• Experience managing and growing social media platforms for both corporate brands and multifamily communities, including content creation, engagement strategies, campaign planning, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Excellent written and verbal communication skills with the ability to effectively collaborate across departments, vendor partners, and onsite teams
• Strong analytical mindset with the ability to interpret marketing data, identify trends, and make strategic, data-driven decisions
• Creative thinker with strong organizational, problem-solving, and project management skills in a fast-paced environment
• Ability to successfully manage multiple priorities, projects, and deadlines while maintaining attention to detail and brand consistency
• Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience required, Yardi highly preferred

Work Location

Onsite at our Headquarters in Glen Allen, Virginia; in-office four (4) days per week with one (1) optional remote day.

Compensation and Benefits

• Comprehensive, Medical, Dental and Vision Coverage, with 100% Employee‑only Benefit Premiums covered for Medical Plans
• $35/Per Paycheck Cell Phone Reimbursement
• 120 Paid Time Off (PTO) Hours, plus 40 hours of Sick Time
• 11 Company‑paid holidays, 2 Floating holidays, and 2 days of VTO (Voluntary Time Off)
• Matching 401(k) Contribution with Immediate Vesting
• 30% Housing Discount at Capital Square Living Communities
• Professional Development Opportunities

Equal Opportunity Employer

At Capital Square Living, we believe in creating a diverse and inclusive workplace that reflects the communities we serve. We are committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

We celebrate differences, value unique perspectives, and strive to create a culture where everyone feels empowered to contribute their best. If you need assistance or accommodations during the application process, please don’t hesitate to let us know.