Regional Media Lead: Data-Driven Growth & AI Activation

Women of the Vine & Spirits; New York (NY); On-site; USD 110,000 - 184,000; Full time

Job summary

Diageo in New York, NY seeks a Senior Regional Media Lead to own end-to-end regional media planning, activation and optimization across Paid, Retail, Search, Social and Creator ecosystems, aligned to global category strategy.

You will drive data-driven audience strategies, scale AI-enabled activation, monitor KPIs, and collaborate with agencies and in-house teams to deliver measurable ROI and long-term brand growth.

Qualifications

• 8+ years' experience in media planning, activation, or leadership across multiple markets.
• Proven track record managing significant media investments with measurable ROI.
• Experience driving media transformation through digital innovation and AI-enabled solutions.
• Experience operating in complex, matrixed, multi-brand environments with varying media maturity.
• Demonstrated ability to lead and challenge agencies and partners to deliver high-performance outcomes.
• Deep expertise across Paid Media, Programmatic, Social, Search, Video and Retail Media; data-driven decision making.

Responsibilities

• Own the development and deployment of integrated regional media plans across Paid Media, Retail Media, Social and Creator channels.
• Lead cross-market alignment on Connected Reach execution, reflecting local market dynamics.
• Translate global media frameworks into actionable regional/local plans with measurable outcomes.
• Oversee execution of integrated full-funnel media plans to maximize reach, ROI and impact.

Skills

Paid Media

Programmatic

Social

Search

Video

Retail Media

AI-enabled planning

Job description

Diageo in New York, NY seeks a Senior Regional Media Lead to own end-to-end regional media planning, activation and optimization across Paid, Retail, Search, Social and Creator ecosystems, aligned to global category strategy.

You will drive data-driven audience strategies, scale AI-enabled activation, monitor KPIs, and collaborate with agencies and in-house teams to deliver measurable ROI and long-term brand growth.