Senior Media Planning Lead – NA Growth & Performance

DAZN; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

DAZN in New York is seeking a Senior Media Planning Manager to lead end-to-end planning, management, and optimisation of integrated media campaigns across TV, digital, OOH, social, programmatic, and partnerships. You will develop annual and campaign-specific media strategies, manage agency relationships, oversee investment recommendations, and ensure plans align with commercial objectives and market insights.

This hybrid NY-based role drives growth in a fast-paced live-sports environment.

Qualifications

• Strong experience in media planning, strategy, or comms planning.
• Deep understanding of the North American media landscape and consumer behaviour.
• Cross-channel expertise across TV, digital, social, OOH, and programmatic.
• Ability to translate insights into strong media recommendations.
• Strong analytical ability and experience with measurement, reporting, and effectiveness tools.

Responsibilities

• Leading development and execution of integrated media strategies across all channels.
• Managing media agencies and ensuring best-in-class planning, buying, and optimisation.
• Overseeing campaign delivery across TV, digital, social, OOH, audio, and partnerships.
• Translating commercial goals, audience insights, and research into robust media plans.
• Managing budgets, investment allocation, forecasting, and pacing across campaigns.
• Reviewing campaign performance and delivering actionable insights to stakeholders.
• Developing measurement frameworks and supporting MMM, attribution, and uplift studies.
• Guiding creative teams on media-informed asset needs and format best practices.
• Collaborating with Brand, Growth, Product, and regional teams to align plans with business goals.
• Identifying strategic opportunities based on consumer behaviour, trends, and competitive analysis.
• Ensuring plans follow industry best practices and support continuous improvement.
• Presenting strategies, plans, and results clearly to senior leadership.
• Contributing to long-term media planning and brand-building strategies.

Skills

Media planning

Strategy

Campaign management

Analytics

Stakeholder management

Job description

DAZN in New York is seeking a Senior Media Planning Manager to lead end-to-end planning, management, and optimisation of integrated media campaigns across TV, digital, OOH, social, programmatic, and partnerships. You will develop annual and campaign-specific media strategies, manage agency relationships, oversee investment recommendations, and ensure plans align with commercial objectives and market insights.

This hybrid NY-based role drives growth in a fast-paced live-sports environment.