Regional Media Lead: AI-Driven Growth & Connected Reach

Diageo; New York (NY); On-site; USD 110,000 - 184,000; Full time

Job summary

Diageo leads a regional media role to own end-to-end planning, activation and optimization across Paid, Retail, Social and Creator ecosystems for multiple spirits categories. You will drive the Connected Reach strategy, translating global frameworks into local, measurable plans and overseeing multi-market execution.

Leading cross-functional teams and partners, you will optimize investment, advance AI-enabled planning, and ensure compliance with Diageo standards.

Qualifications

• 8+ years’ experience in media planning, activation, digital marketing, or media agency leadership.
• Strong experience managing significant media investments and delivering measurable improvements in media effectiveness, ROI and business performance.
• Proven success driving media transformation through digital innovation, automation, AI-enabled solutions and cross-functional collaboration.
• Experience operating within complex, matrixed, multi-brand environments with varying levels of media maturity.
• Demonstrated ability to lead and challenge agencies and partners to deliver high-performance outcomes.

Responsibilities

• Own the development and deployment of integrated regional/brand-specific media plans across Paid Media, Retail Media, Social and Creator channels.
• Lead cross-market/brand alignment on Connected Reach execution, ensuring consistency while reflecting local market dynamics.
• Translate global media frameworks into actionable regional/local plans with measurable outcomes.
• Guide annual planning and delivery of localized connections strategy and plan.
• Evaluate media plan scenarios based on budgets and objectives, coordinating with agencies.
• Oversee execution of integrated full-funnel media plans to maximize reach and ROI.

Skills

Media planning

Agency leadership

AI-enabled planning

Cross-market experience

Data-driven decision making

Job description

Diageo leads a regional media role to own end-to-end planning, activation and optimization across Paid, Retail, Social and Creator ecosystems for multiple spirits categories. You will drive the Connected Reach strategy, translating global frameworks into local, measurable plans and overseeing multi-market execution.

Leading cross-functional teams and partners, you will optimize investment, advance AI-enabled planning, and ensure compliance with Diageo standards.