Regional Media Lead: AI-Driven Growth & Connected Reach

Diageo; United States; On-site; USD 66,000 - 184,000; Full time

Benefits offered by this job

Rewards and Benefits package

Job summary

Diageo in the United States is seeking a senior media leader to own end-to-end regional media planning, activation, and optimization across multiple brands and categories. You will drive profitable growth by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Search, Social and Creator ecosystems.

You will lead cross-market alignment, translate global frameworks into local plans, manage budgets,

Qualifications

• 8+ years’ experience in media planning, activation, digital marketing, or media agency leadership.
• Proven track record managing significant media investments and delivering ROI.
• Experience leading data-driven marketing transformations using digital tools and AI-enabled solutions.

Responsibilities

• Own the development and deployment of integrated regional/brand media plans across Paid Media, Retail Media, Social and Creator channels.
• Lead cross-market alignment on Connected Reach execution and translate global frameworks into local plans.
• Oversee execution of full-funnel media plans, optimize investment for reach, ROI and long-term growth.
• Drive data-driven audience strategies and accelerate AI-enabled planning and optimization.
• Integrate Retail Media into holistic plans and ensure compliance with standards.
• Lead stakeholders and agencies to deliver high-performance media outcomes.

Skills

Media planning

Activation

Digital marketing

Agency leadership

Cross-market coordination

Job description

Diageo in the United States is seeking a senior media leader to own end-to-end regional media planning, activation, and optimization across multiple brands and categories. You will drive profitable growth by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Search, Social and Creator ecosystems.

You will lead cross-market alignment, translate global frameworks into local plans, manage budgets,