Marketing Data, Digital & AI Strategy Leader

The Coca-Cola Company; Atlanta (GA); On-site; USD 193,000 - 224,000; Full time

Benefits offered by this job

Access to global marketing leaders

Creative team culture

Opportunity to work with iconic brands

Job summary

A global beverage leader seeks a Senior Director, Marketing Data, to guide digital and AI initiatives in North America. With 7+ years in Marketing focused on Customer Marketing, you'll drive the integration of brands into loyalty platforms and ensure alignment with digital strategy. The ideal candidate possesses strong strategic thinking skills and proven ability to lead cross-functional teams. This role involves measuring digital initiatives and fostering key stakeholder partnerships. A competitive compensation package is offered.

Qualifications

• 7+ years of experience in Marketing focused on Customer Marketing and Digital/e-Commerce.
• Proven ability to lead cross-functional initiatives.
• Familiarity with AI technologies and emerging trends.

Responsibilities

• Support digital strategy alignment with enterprise priorities.
• Lead integration of brands into customer loyalty platforms.
• Drive continuous improvement across digital projects.

Skills

Strong program management and delivery discipline

Excellent written and verbal communication

Strong business acumen

Change management and cross-functional collaboration

Analytical rigor

Education

Bachelor’s degree

Advanced degree

Job description

A global beverage leader seeks a Senior Director, Marketing Data, to guide digital and AI initiatives in North America. With 7+ years in Marketing focused on Customer Marketing, you'll drive the integration of brands into loyalty platforms and ensure alignment with digital strategy. The ideal candidate possesses strong strategic thinking skills and proven ability to lead cross-functional teams. This role involves measuring digital initiatives and fostering key stakeholder partnerships. A competitive compensation package is offered.