Director, Integrated Media Planning & AI-Enabled Innovation

Adelphi Group; Atlanta (GA); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media is seeking a Director of Integrated Media Planning to lead cross-functional, data-driven media strategies for a complex consumer brand portfolio. You will guide senior stakeholders, balance strategy with execution, and drive measurable business outcomes across paid, owned, earned, and partner ecosystems.

You will lead a high-performing team, align investments with brand goals, and champion AI-enabled and ethical data practices to optimize performance and clarity in decision-making.

Qualifications

• 9+ years of integrated media planning leadership experience.
• Experience with CPG brands or categories including consumer, retail, or commerce dynamics.
• Proven ability to set integrated, full-funnel strategy across multi-channel investments.
• Strong knowledge of digital platforms, data, ad technology, analytics, measurement, and media financial stewardship.
• Experience translating research and measurement into decisions and communicating to senior stakeholders.
• Fluency with AI-enabled tools and automation, with human judgment when needed.

Responsibilities

• Lead integrated media strategy and planning across paid, owned, earned, and partner ecosystems.
• Balance long-term brand building with near-term performance through channel roles, sequencing, reach and frequency, and outcomes.
• Coordinate with CRM, creative, data, technology, analytics, and measurement teams to deliver coherent consumer experiences.
• Oversee investment stewardship, budgeting, pacing, and reconciliations to meet standards.
• Develop planning talent and build strong client and partner relationships.

Skills

Integrated media planning

Strategic leadership

AI-enabled tools

Stakeholder communication

Budget governance

Data-driven decision making

Education

Bachelor’s degree or equivalent

Tools

Digital platforms

Analytics tools

Job description

Omnicom Media is seeking a Director of Integrated Media Planning to lead cross-functional, data-driven media strategies for a complex consumer brand portfolio. You will guide senior stakeholders, balance strategy with execution, and drive measurable business outcomes across paid, owned, earned, and partner ecosystems.

You will lead a high-performing team, align investments with brand goals, and champion AI-enabled and ethical data practices to optimize performance and clarity in decision-making.