Strategic Partnerships Lead — Integrated Media & Experiential

PHD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Diageo is seeking an Associate Director for the Diageo Partners team to bridge investment and content partnership expertise, translating brand objectives into scalable programs across paid media, custom storytelling and real-world experiences.

You will lead partner strategy, negotiation and activation, supervise cross-functional teams, and ensure every recommendation meets audience, brand safety, responsible marketing and measurement requirements.

Qualifications

• Minimum 6 years of experience in media investment, digital partnerships, video, branded content, sponsorships, experiential marketing or integrated activation.
• Experience developing and negotiating direct partnerships with publishers, platforms, media owners, entertainment companies or experiential partners.
• Demonstrated success managing complex, multi-channel programs from strategy and ideation through execution and measurement.
• Strong understanding of premium video, streaming, digital publishing, social media, creator ecosystems, content production and experiential activation.
• Proven client service, strategic thinking, analytical, communication, negotiation and project management skills.
• Experience working within regulated categories or applying rigorous brand safety, audience eligibility and responsible marketing standards is preferred.
• Bachelor’s degree in Communications, Advertising, Media, Marketing or a related field preferred

Responsibilities

• Shape the vision, priorities and ways of working for the Diageo Partners team across video, digital direct-to-publisher investment, content and experiential programs.
• Translate brand, audience and communications strategy into integrated partner opportunities that support awareness, engagement and conversion objectives.
• Develop strong recommendations grounded in audience insight, cultural relevance, marketplace intelligence, big ideas and clear activation plans.
• Identify opportunities across premium publishers, television and streaming companies, social platforms, entertainment properties, creators, live events and experiential partners.
• Work closely with Strategy, Planning, Investment, Social, Commerce, Creative, Data and Analytics teams to ensure partnership programs connect to the broader media plan.
• Stay current on changes in video, digital publishing, content, sponsorship, creator, commerce and experiential landscapes and assess implications for Diageo’s business.
• Support senior leadership with presentation materials, status updates, annual planning, marketplace points of view and client meetings

Skills

Strategic thinking

Negotiation

Project management

Communication

Analytical

Presentation

Leadership

Education

Bachelor’s degree in Communications, Advertising, Media, Marketing or related field

Job description

Diageo is seeking an Associate Director for the Diageo Partners team to bridge investment and content partnership expertise, translating brand objectives into scalable programs across paid media, custom storytelling and real-world experiences.

You will lead partner strategy, negotiation and activation, supervise cross-functional teams, and ensure every recommendation meets audience, brand safety, responsible marketing and measurement requirements.